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technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

so forth and so forth. The cycle repeated every month until I finally gave up trying to correct it. However, as soon as the contra...

a competitive advantage (Thompson, 2007). The issue faced by many companies in marketing terms is not only the way to comp...

of McDonalds and 20) Analyze the pricing strategies and tactics followed by McDonalds Formerly the undisputed leader in the...

to paying customers. If paying customers are put off by an employees attitude (due to his/her frustration), its a sure bet the cus...

have created a framework in which practitioners can "develop innovative instruments to measure the relationship among" human resou...

the company is out of the water. Gateway realized it had a problem and got out and seemingly is doing better, but Dell continues t...

2003). There are many definition of corporate social responsibility, Kotler and Lee define it as "a commitment to improve communit...

a fair value service. There are a large number of examples that demonstrate the way that companies can benefit from custome...

to impact on the mass market providers rather than the upper market providers where demand is not as sensitive to economic conditi...

competitive advantage. Airlines have sought to do this in different ways, for example, Singapore Airlines used the smiling air ho...

about Dell is its generally unhelpful help desk personnel, however. Virtually all of Dells customer service representatives are i...

that, Steve Jobs "stopped talking" (Elmer-DeWitt, 2007). His presentation "raised dozens of questions -- from the price of the pho...

This 4 page paper looks at the way investment in quality can have the potential for a positive return on investment. A range of in...

and start reading it straightaway, in the case of a CD they can listen to it immediately in a car. Ordering any product online mea...

the companys existing systems could not deal with the added demand for service. Eventually AOL came to be Americas largest ISP, l...

(2000) refers to as pragmatists adopt the technology they know they will need in the future. Specifically, the Internet is seen a...

As finished units are not kept in stock the customer service process begins prior to the ordering. To make an order the customer n...

billion. Increased revenues originate with higher same-store sales and revenues gained from additional stores opened during the p...

Just before Thanksgiving 2013, malware was installed on Target's security and payments system that was designed to capture all the...

fees over the period of the license which complies with the matching concept in accounting. It may be argued that there was an imp...

The writer uses statistics in a case designed to show how statistical analysis can help with the decision making process. Nyke, a ...

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

a guest that is tired, wants to book in, the reception em,ployees are talking to each other and slow to respond and then when the ...

and ties are the rule. The rules were relaxed for a short time in the nineties but management believes they were lowering their st...

of organizational effectiveness (Byrne, 1992; Gagne, 1983; Lowe and Masseo, 1986 cited in Emery, Summers and Surak, 1996). TQM foc...

gratification and for some purchases the inability to see and feel what they are. These different elements are seen as reassuring ...

be looking for the best deal, the most service or facilities for the lowest price, where love is involved they may be looking for ...

computer users - and therefore buyers - insist that they will not purchase another Dell computer unless and until Dell provides so...

be in contact with customers by telephone, Internet, email and "snail mail," with the most common forms of initial contact being b...