SEARCH RESULTS

2003). There are many definition of corporate social responsibility, Kotler and Lee define it as "a commitment to improve communit...

a fair value service. There are a large number of examples that demonstrate the way that companies can benefit from custome...

a competitive advantage (Thompson, 2007). The issue faced by many companies in marketing terms is not only the way to comp...

to paying customers. If paying customers are put off by an employees attitude (due to his/her frustration), its a sure bet the cus...

of McDonalds and 20) Analyze the pricing strategies and tactics followed by McDonalds Formerly the undisputed leader in the...

so forth and so forth. The cycle repeated every month until I finally gave up trying to correct it. However, as soon as the contra...

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

The writer uses statistics in a case designed to show how statistical analysis can help with the decision making process. Nyke, a ...

Just before Thanksgiving 2013, malware was installed on Target's security and payments system that was designed to capture all the...

have created a framework in which practitioners can "develop innovative instruments to measure the relationship among" human resou...

the company is out of the water. Gateway realized it had a problem and got out and seemingly is doing better, but Dell continues t...

competitive advantage. Airlines have sought to do this in different ways, for example, Singapore Airlines used the smiling air ho...

introduction to Presence: Exploring Profound Change in People, Organizations, and Society, Senge, Scharmer, Jaworski and Flowers (...

be looking for the best deal, the most service or facilities for the lowest price, where love is involved they may be looking for ...

computer users - and therefore buyers - insist that they will not purchase another Dell computer unless and until Dell provides so...

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

information for the purpose of making a purchase. The best and most successful Internet businesses offer only high-quality produc...

Direct marketing must be fulfilling many goals as this s an area of rapid growth. This is one form of advertising that is easy to ...

In a paper consisting of nine pages the method development of designing fixed contracts for firms that are satisfactory to supply ...

and ties are the rule. The rules were relaxed for a short time in the nineties but management believes they were lowering their st...

of organizational effectiveness (Byrne, 1992; Gagne, 1983; Lowe and Masseo, 1986 cited in Emery, Summers and Surak, 1996). TQM foc...

a guest that is tired, wants to book in, the reception em,ployees are talking to each other and slow to respond and then when the ...

In meeting customer needs, many industries have moved to customer relationship management. This paper examines CRM, what has made ...

gratification and for some purchases the inability to see and feel what they are. These different elements are seen as reassuring ...

In a paper consisting of ten pages Internet banking is examined from customer and banking perspectives and also considers how one ...

The main points of the book are the principles for successful decision making, delegation and negotiation, and building of morale....

The writer discusses the importance of correct brand management by the company and the customer sales representative. If the compa...

In thirty pages Ameritech following its SBC Communications' acquisition is examined in terms of its present state of competition a...

the mall to go Christmas shopping. Today, online shopping provides an alternative for weary shoppers. But one thing that people ca...

In twenty pages this paper presents a marketing audit of United Airlines in a consideration of financial performance, customer dis...