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Traditional to Customer Targeted Marketing Movement

2004). However, many companies are finding that the traditional marketing mix just doesnt work any more, partly because co...

Customer Relationship Marketing Questions Answered

and low price. Detroit suffered for more than a decade as it first clung to denial and then scrambled to meet customer demands. ...

Relationship Between Customers and Hotels

the hotel in question. Relationship marketing involves building a definite give-and-take relationship between the customer and the...

Communication, Customer Relationships, and APR

order to assess which is going to be the most cost effective operations (Berges, 2004). If we apply this to real estate then th...

Customer Service Representative Second Language Programming Research Proposal

the problem of a shortage of potential call center employees with adequate language skills; and the benefits of integrating langua...

Singapore and the Marketing of Customer Relationship Management Marketing

argues that it is the share of the customer that is the measure of relationship marketing. Adrian Payne identified six markets ce...

Technology of Customer Relationship Management

In twenty eight pages the technology of CRM is examined in terms of systems' technical proficiency and software. Ninety two sourc...

Medical Practice and Customer Service

patient and the medical practice but for the physicians mental well-being also. INITIATING ACTION In order to give the best in p...

Employee And Customer Loyalty at Federal Express

This paper examines the ways in which a large company, such as FedEx, can retain customer and employee loyalty in a highly competi...

Customer Needs and Total Quality Management

Customers, and TQM Opportunity A manager who is presented with the challenge of opening a new retail branch of a company in an ex...

Hospitality and Customer Care

cases when staying at a hotel or motel, it will be the front desk that the customer will call when a problem or need arises. How ...

Customer Service Communications

In twelve pages Ameritech is examined in terms of customer service issues and external and internal communications problems with p...

Ameritech's Customer Service

In ten pages Ameritech's many problems with customer service in the upper Midwest are discussed in terms of addressing these probl...

Customer Services and the Computer's Impact

In five pages this paper discusses how customer relationship management has been affected by the Internet and computers. Five sou...

Employee and Customer Diversity

In ten pages the lack of workplace diversity and its implications regarding customer relations are examined. Twelve sources are c...

Traditional to Customer Based Strategic Marketing Shifts

In eleven pages this paper discusses changes resulting from this strategic shift and its implications. Eleven sources are cited i...

AlliedSignal's Internal Customer Service

In ten pages this paper examines how internal customer service was increased through shared business services applications at Alli...

Grocery Industry and Efficient Customer Response

In five pages this paper considers the management of grocery inventory through the ECR method and examines a grocery retailer's po...

Customer Management and the Fictional Sunshine DVD Rental Company

that pertains to the customer in addition to the product/service. Successful CRM implementations depend mainly on how involved emp...

Role of Customer Relationship Marketing

of separate unconnected events, but an ongoing event that develops and changes and is renewed. There are different stages in rel...

Overview of Customer Service

service etiquette, must maintain a strong formula of being able to rectify unacceptable circumstances brought to their attention. ...

Competitive Business Strategy and Customer Service

And there are employees who must have the mindset that the customer is always right - always. One way in which to...

Strategies for Addressing Airline Customer Concerns

need for the additional aircraft (Nellis and Parker, 2000). Otherwise, they will need to disappoint some customers with an inabili...

Customer Relationship Management Strategy and eCommerce

reading. The white alone is easier to read, but with a list of goods all in block capitals, this is also more difficult to read th...

Literature Review on Management of Electronic Commerce Customer Relationships

personal computer was gaining popularity, but was nowhere near what it is today. In discussing anything related to e-commerce, one...

Improving Customer Service

that the problem exists: it does not, however, necessarily address difficulties with internal and external communication, lack of ...

Positive Customer Outcomes and HRM

might be that mom and pop shops have been replaced by Wal Marts. While that is true, Wal Mart prides itself on excellent customer ...

Customer Service and Call Centers

It was in the early 1990s that the integrated call center began becoming reality. AT&T, the old Northern Telecom and other centra...

Customer Relations' Success

and feel that they are important to you. The hospitality industry is one of the best industries to use as an example. Just as a ...

Travel Industry and Customer Service

as Poly Tours" (Lunn Poly, 2000) was founded in 1888 with the aim of providing "holidays abroad at reasonable cost for the student...