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is one that seeks not only to provide for customer needs, but to exceed those expectations so the customer wishes to repeat the pu...

strategy may also be considered, looking at number of times this promotion runs, and the response rate. The last measure may be lo...

on the type of product, for example, where the product is a fizzy drink and purchases are made several times a week loyalty will h...

The writer looks at some definition to be used when undertaking research into customer loyalty. The paper starts with definitions ...

London(Morrissey, 2010). They also have offices in New York, Sao Paulo, Chicago and Buenos Aires (R/GA, 2011). In that same year, ...

as such loyalty may not be measured by frequency of purchase in some goods and services. Therefore the measures of loyalty are var...

to gain economies of scope and scale as well as use their buying power to gain lower prices. As such the prices to the customers m...

a personal decision and the effect is not singular but one of accumulative effect. For many it is deemed that the weight gain is s...

Before describing the benefits of EMS, its a good idea to first define what EMS is and what it does. In its...

its base of subscribers for its services. Overall, as the Internet becomes the means of shopping for many consumers, Intern...

behavior models to real-world situations. Importance of Paper As David Hughes wrote in his 1979 textbook, Marketing Manage...

give far less satisfactory results than does the performance evaluation. Kniggendorf (1998) reports that many "supervisors resist...

2003). Todays designers must take into account the preferences of consumers, and must provide fashions to meet these needs....

information and make changes to accounts or orders on a 24-7 basis. This means that access to a web site where work can actually b...

the popularity of any given item . . . but not necessarily in that order. Shopping and consumption have become tied up with far mo...

it had to do something about its customers (Levinson, 2002). They simply werent being serviced well (Levinson, 2002). When America...

to sell its own goods; promote the items of its many associated independent resellers; or promote the sites of its several retaile...

Disney, the longtime leader among its competitors, has maintained such stellar status due to the vision of one man, whose approach...

solutions," which is reinforced with principles of "First in Coverage, First in Confidence, First Thing in the Morning." The overv...

service etiquette, must maintain a strong formula of being able to rectify unacceptable circumstances brought to their attention. ...

This means that the management of the supply chain, such as using just in time inventory management may add value as it creates lo...

the markets within which its most commonly used" (p. 10). Toshiba Tablet PCs have the ability to store handwritten notes as searc...

is that they are most willing to purchase. Buttle (2004) states that relationship marketing is CRM without the technology c...

be adapted. To consider how marketing is divergent from traditional marketing and how it may be seen as similar we first need to ...

customer provides the opportunity for a breach. However, this is mainly out of the control of the bank, and giving advice and maki...

in the English language; India is a major exporter of software services and software workers" (India, 2003). India has enjoyed an...

manufacturer of mobile phones, but it is also the most profitable (Yahoo Finance, 2006). The company, with a total number of emplo...

strategy of using the same products and the same market and just increasing sales to that market. This may be a hard strategy. Pro...

Chapter 2 addressing segmentation, the authors state that "a products customers account for 80 percent of the products sales" (Rao...

of separate unconnected events, but an ongoing event that develops and changes and is renewed. There are different stages in rel...