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strategy may also be considered, looking at number of times this promotion runs, and the response rate. The last measure may be lo...

The writer looks at some definition to be used when undertaking research into customer loyalty. The paper starts with definitions ...

to gain economies of scope and scale as well as use their buying power to gain lower prices. As such the prices to the customers m...

as such loyalty may not be measured by frequency of purchase in some goods and services. Therefore the measures of loyalty are var...

on the type of product, for example, where the product is a fizzy drink and purchases are made several times a week loyalty will h...

The paper is based on a case provided by the student where a telecoms company has committed itself to undertaking a strategy to th...

rushed new products to market too quickly without examining safety and reliability issues - thereby harming a variety of stakehold...

be used for repair and improvements, benefiting the tenants and other stakeholders who have an interest in the area (Wakefield Cou...

to maintain trust between the people engaging in transaction" such that customers remain entirely satisfied with the level of trus...

(approximately $1,600 million in 2006) (MarketWatch, 2008). Also, as of this year, the company is the main sponsor for NASCAR, whi...

Mercedes Benz is the oldest automotive company in the world, the writer tracks the way that the firm has designed the cars over th...

businesses of all kinds in Hackensack at the time of the 2000 Census (State & County QuickFacts, n.d.), but in 2007 the mean trave...

A 5 page review of the website. Patricia Seybold provides good advice for e-business and details success stories like Wells Fargo,...

the important elements of the service to be provided (with results for the customer) (Peros, 2006). Another is perception. This is...

to have access to the information so its understood how much of the product will be ready for launch and how much it will cost at ...

In twenty eight pages the technology of CRM is examined in terms of systems' technical proficiency and software. Ninety two sourc...

reading. The white alone is easier to read, but with a list of goods all in block capitals, this is also more difficult to read th...

personal computer was gaining popularity, but was nowhere near what it is today. In discussing anything related to e-commerce, one...

In five pages this paper considers the management of grocery inventory through the ECR method and examines a grocery retailer's po...

In eleven pages this paper discusses changes resulting from this strategic shift and its implications. Eleven sources are cited i...

After implementing quality initiatives and becoming the first service organization to win the Baldrige Award, the company realized...

for a season two years before the products will find their way to Gap stores. It arranges for contract manufacturing in several c...

is not the case with hospital employees. Not only does their continual use of the cafeteria provide a more realistic view of the ...

couldnt have foreseen how pervasive and important the Internet would become in terms of shopping and information gathering. McKins...

the final consumer has led businesses to recognize that value contributions, from internal and external organizational members in ...

culture; 3. Target areas for change, either directly benefiting customer service or indirectly by benefiting employees first; and ...

that pertains to the customer in addition to the product/service. Successful CRM implementations depend mainly on how involved emp...

advantage (Burnes, 1997). This would need to be undertaken with a programme of change and restructuring in order to gain the most ...

this tends to be more limited, The buyers appear to have gone into the shop with a more developed idea of what they are going to b...

the client the greater the value then we can see that CRM is still limited. Financial institutions are one of these markets, yet i...