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Essays 61 - 90

Preparation for a Project Assessing Influances on Loyalty in Hotel Guests

on the type of product, for example, where the product is a fizzy drink and purchases are made several times a week loyalty will h...

The Strategy and Marketing of Tesco in Ireland

compete in a way that would attract customer and gain their loyalty as well as add value to the company. 2. The Strategy of Tesco...

Marketing Issues at Classic Airlines

the company to more effectively use its resources with a focused strategy. Where there are products which are more exclusive or d...

Branding as a Critical Component of Advertising

An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a...

British Banking, the Internet and Bank Competition

In fifty pages online banking services with regards to Great Britain are discussed in terms of characteristics, profitability, cus...

Employee And Customer Loyalty at Federal Express

This paper examines the ways in which a large company, such as FedEx, can retain customer and employee loyalty in a highly competi...

Definition of Customer Loyalty Concept

what "satisfaction" actually entails. According to Edwards, Gorrell et al (1994): "There is a response in the customers that goes ...

Definition of Customer Loyalty

In four pages customer loyalty is defined and assessed with the emphasis upon the importance of trust. Five sources are cited in ...

Management of a Convenience Store

often work forty hours in a week. Employees are paid an hourly wage just above minimum wage; they begin at $5.50 an hour and it is...

Airline 'Frequent Flyer' Programs and Their Effectiveness

In eight pages this paper evaluates the effectiveness of airline frequent flyer programs in a consideration of marketing, the best...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

An Examination of Avis

In the survey of loyalty in the different sectors a points scheme is used, Avis achieved 119 point out if 120 (Avis, 2001). In ter...

Strategic Information Management; The Case of Tesco

groups and targeting the customers who would spend the most. The current loyalty scheme may be seen as the latest strategy to incr...

IS CUSTOMER LOYALTY IMPORTANT TO A MARKETING STRATEGY?

Examines whether customer loyalty is absolutely necessarily to a successful marketing strategy. There are 8 sources listed in the ...

Net Gain by Hagel and Armstrong

Concurrently, these same companies are interested in building long-term relationships with their customers, and it has become appa...

Wigan Athletic's United Kingdom Customer Base

are not to make an immediate move to another team, but to become inactive for a while before moving. Currently the team are in the...

Marks and Spencer Marketing

rate than ever before. This paper will consider the way in which Marks and Spencer may adapt and meet consumer needs and increase ...

Analysis of Airline Industry

fixed and the federal government had the final say on which markets specific airlines would serve. Many smaller airlines came int...

A Profile of Boots

and two speakers. Fifty years later, however, ...my own household has three cars, five telephones (not including three cell phon...

Quality and Newsagent Business

customer. According to Levitt, everything else positive in an organizations continued well being would follow if only the focus w...

Hospitals and TQM

instruments not trustworthy? This is just another meaningless slogan, a cousin of zero defects" (Deming, 1986; p. 66). The...

Service Metrics Quality

of the Internet is Sears and its persistent leadership in high-quality mechanics hand tools. Sears instituted a policy long ago o...

Success of Marriott's Marketing Strategies and the Management Descriptions of Philip Kotler

continues to serve as an example to every other hotelier in the world and a leader in the industry. Everything Marriott has...

Organizational Behavior and Customer Satisfaction

changes. Gomes, et al. (2003) investigate a company in the textile industry, one that supplies knitted clothing to its cust...

Manufacturing, Customer Satisfaction, and Total Quality Management

an award that recognises outstanding quality in commercial organisations (Pyzdek, 1996). Part of their move towards quality...

Expansion of Paper on Values, Vision, and Mission of Boeing

to begin a recovery that still continues. Businesses are far more cost-conscious in todays business environment, and travel is mo...

Research Proposal in Cost Accounting Presented

on the type of business that will be using the full cost accounting system. Certainly every business needs to know the true...

Types of Home Care Services

specifically, a geriatric or elder care case manager is the person to consult when selecting home care services (Rotary Club of Sa...

Total Quality Management in Nonprofits, Retail, and Manufacturing

customization" into practice - and its quality always was superlative. The end result was that customers overwhelmingly approved ...

How to Become a Rainmaker The Rules for Getting and Keeping Customers and Clients by Jeffrey J. Fox

not get beyond the first three chapters, he or she will have already received all the practical information necessary to improve c...