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Essays 1531 - 1560

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Business Proposal for Mobile Oil Change, LLC

It appeals to businesses that have their own fleet mechanics and those that do not. Those businesses that maintain their own flee...

Classic Airlines; The Problem

There is an opportunity to review the way in which the firms looks after its customers and provides service, this includes the cal...

DFS Case Study

network of 73 shops across the United Kingdom (DFS, 2009) supported by an aggressive national advertising campaign the company has...

USE CASE FORMATS FOR WEB DESIGN AND INTERNET-BASED ADVERTISING

A use case, in its most basic form, involves a sequence of actions offering something as a measurable value (Ambler, 2006). In the...

Frog Boiling at OptiMotors Industries

a question: "Have we done this before?" (Mobley and Humphreys, 2006; p. 33). Galen and OptiMotors top-producing salesperson...

Ethical Position Paper on Advance Directives, Ethical Decision-Making and Utilitarianism

wishes, she would remain on life support. This scenario has several ethical implications from the nursing or medical professional...

InterClean; Job Analysis and Training Design

training will be delivered, performance standards and feedback. 2. Job Analysis The first stage is to consider the job that is g...

Why Has Packaging Become Such A Significant Part Of Marketing Activity?

be associated with a more sophisticated style and more class, this is why more children products, from toys to food, will be in br...

Subway Sub Restaurant - Case Analysis With SWOT

DeLuca had intended to become a doctor and because Buck holds a doctorate degree in science (Doctors Associates Inc, FAQ, 2008). H...

InterClean; Job Analysis and Training Plan

after sales service skills. From this there are complimentary skills for both sales teams, but there are also areas where are wea...

Boeing And Airbus Competition

in any major airport but Airbus can only land in the very large airports. Boeing has marketed their Dreamliner as the future of a...

STRESS MANAGEMENT WITHIN DIFFERENT ORGANIZATIONAL STRUCTURES

deal with the stress of repetitive tasks. This might include taking frequent breaks every couple of hours, switching jobs around a...

Huffman Trucking Case Study

maybe one of the first trucking companies to undertake this strategy, which may give them a first mover advantage in terms of the ...

Airline Industry Trends

information systems. Even with these techniques, Zea (2002) argues that airlines in general have done little to manage risk...

CASE STUDY REVIEW: CLASSIC AIRLINES

must still beef up its reward program with a demonstrable return on investment. This involves better customer targeting. T...

Management Accounting ; Restaurant Case Study

(f) 19.50 Contribution per check (h) (g - f) 10.50 Now we know the level of contribution per check we can calculate the amount of...

A LOOK AT WARRANTIES, TERMINATIONS AND AGENCY LAW

legal excuse. In the meantime, a disclaimer is a clause in the document that tries to prevent creation of a warranty. Disclaimers ...

Market Research Proposal for A Starbucks Fruit Juice Drink

times. As the firm has a core competence in beverages it is logical that if the firm is looking at renewing and increasing sales b...

THE IMPACT OF CUTBACKS AND LAYOFFS ON SERVICE COMPANIES

is hard on any company; both on the employees who are cut from the staff and those who are left behind to pick up the slack. Its e...

Implementing XML at Riordan

is suitably flexible, there are also some major benefits to be gained as with the use of XML there is no need for the existing sys...

Establishing Culture in Small Business

will promote the owners vision and values (Worthington Consulting 2009). An unconscious agreement is made when the owner allows t...

CRM IMPLEMENTATION AND ITS IMPORTANCE

of sales and marketing technology, was ready to introduce the "enhancement" to the sales force. Irwin and her staff planned to mak...

How Employees Can Be Managed To Provide A High Level Of Services To Customers.

Model Zeithaml (et al, 2006) has presented a comprehensive model that looks at how leadership and culture will impact on the serv...

Improving the Interaction Between Marketing and Sales and the Application in the Case of Fair Trade Chocolate; A Research Proposal

that appears to be in demand; there has been increasing awareness of fair trade issues; many firms have been able to develop a com...

Xerox Case Study; The Move to Selling Solutions

This 5 page paper is based on a case study supplied by the student. Xerox need to move from a company supplying hardware to supply...

THINKING THINGS THROUGH FOR A SALES PRESENTATION

example, quarterly sales is going to consist of revenues taken in as well as expenses. How would this be of use to the customers? ...

MANAGEMENT OF A SALES FORCE

- and by the late 1980s, as chains began proliferating, many experts began wondering if the independent pharmacist was a thing of ...

Ethical Issues and the Responsibility of Marketers; Marketing Tobacco, Alcohol and Financial Services

their goods, and while the UK may have controls, many other countries, especially developing countries, do not have those controls...

Strategy for Panera

There are myriad social forces affecting the industry, not all of which are directly related to putting product into customers han...