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Essays 451 - 480
this is done for the greatest effect, it must be accomplished with a great deal of insight and forethought. Added value should b...
pushing for four. Today quality has improved immensely. In 2001 it controlled 54 percent of the domestic market in heavy m...
the product may get a poor reputation. The information of that products ability to satisfy different needs has to be communica...
that got more than five million responses" (Aaker, 1996; p. 240). 2. Explain why selling private brands often enables large retail...
does to customers access to library holdings. Digital Divide. This is the concept of the inequities between those who have...
changes. Gomes, et al. (2003) investigate a company in the textile industry, one that supplies knitted clothing to its cust...
to increase spending. For example, most, including the Tesco and the Sainsbury and Visa Nectar card scheme give the equal of a 1% ...
the final consumer has led businesses to recognize that value contributions, from internal and external organizational members in ...
The fundamental objective of services marketing is to "design, deliver and communicate a superior value proposition to your servic...
term. One of the best definition reads; "Customer Relationship Management (CRM) is a business strategy to select and manage custo...
is not the case with hospital employees. Not only does their continual use of the cafeteria provide a more realistic view of the ...
profitable customers. An effective CRM system can also help to identify additional opportunities this may be of individual sales...
product placement and marketing. While branding is essential, it is not the only thing. The question regarding whether consumer...
strategy may also be considered, looking at number of times this promotion runs, and the response rate. The last measure may be lo...
stage for months. The second stage is the early stage, is where some purchasing is taking place in the experience of the relatio...
explanation, giving the reason for the survey; to assess the product and services needs of the customers visiting Java Coffee. The...
seen as a soft target and make others. 2. If the decision is made to make the payment it would need to be undertaken in such a way...
faced by the banking industry has been the shift towards the online environment supported by technological developments, impacting...
The writer looks at some definition to be used when undertaking research into customer loyalty. The paper starts with definitions ...
quite a leap to effectively apply its principles to service industries, but TQM is as much at home in health care as it is in manu...
is not something often at the forefront of modern day business dealings. According to Lena C. Pripp-Kovac, head of corporate resp...
advantage (Burnes, 1997). This would need to be undertaken with a programme of change and restructuring in order to gain the most ...
are not to make an immediate move to another team, but to become inactive for a while before moving. Currently the team are in the...
an award that recognises outstanding quality in commercial organisations (Pyzdek, 1996). Part of their move towards quality...
is that they are most willing to purchase. Buttle (2004) states that relationship marketing is CRM without the technology c...
bankers, but its applicability to all industries is obvious. The cost of attracting a new customer always is higher than the cost...
commercial use of the World Wide Web has generated privacy and security concerns (Eisenback, 2001). Not long ago, many consumers w...
to the way the medium reduces the barriers to trade. Companies in different areas and even different countries can compete, often ...
is not greatly adversely affected by the downtime of line configuration changes. Gomes, et al. (2003) investigate a company...
argues that it is the share of the customer that is the measure of relationship marketing. Adrian Payne identified six markets ce...