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Essays 481 - 510
cases when staying at a hotel or motel, it will be the front desk that the customer will call when a problem or need arises. How ...
In twenty eight pages the technology of CRM is examined in terms of systems' technical proficiency and software. Ninety two sourc...
term. One of the best definition reads; "Customer Relationship Management (CRM) is a business strategy to select and manage custo...
company of System Management Software, Inc. (SMSI), and is an indication of the way in which it was the internal development that ...
and feel that they are important to you. The hospitality industry is one of the best industries to use as an example. Just as a ...
(approximately $1,600 million in 2006) (MarketWatch, 2008). Also, as of this year, the company is the main sponsor for NASCAR, whi...
other ties, such as technological or formal bonds (Dwyer and Tanner, 2001). The payoff from long-term relationships are obvious:...
profitable customers. An effective CRM system can also help to identify additional opportunities this may be of individual sales...
is not the case with hospital employees. Not only does their continual use of the cafeteria provide a more realistic view of the ...
behavior models to real-world situations. Importance of Paper As David Hughes wrote in his 1979 textbook, Marketing Manage...
a personal decision and the effect is not singular but one of accumulative effect. For many it is deemed that the weight gain is s...
that pertains to the customer in addition to the product/service. Successful CRM implementations depend mainly on how involved emp...
Disney, the longtime leader among its competitors, has maintained such stellar status due to the vision of one man, whose approach...
the final consumer has led businesses to recognize that value contributions, from internal and external organizational members in ...
changes. Gomes, et al. (2003) investigate a company in the textile industry, one that supplies knitted clothing to its cust...
that got more than five million responses" (Aaker, 1996; p. 240). 2. Explain why selling private brands often enables large retail...
does to customers access to library holdings. Digital Divide. This is the concept of the inequities between those who have...
to increase spending. For example, most, including the Tesco and the Sainsbury and Visa Nectar card scheme give the equal of a 1% ...
The fundamental objective of services marketing is to "design, deliver and communicate a superior value proposition to your servic...
advantage (Burnes, 1997). This would need to be undertaken with a programme of change and restructuring in order to gain the most ...
bankers, but its applicability to all industries is obvious. The cost of attracting a new customer always is higher than the cost...
commercial use of the World Wide Web has generated privacy and security concerns (Eisenback, 2001). Not long ago, many consumers w...
are not to make an immediate move to another team, but to become inactive for a while before moving. Currently the team are in the...
an award that recognises outstanding quality in commercial organisations (Pyzdek, 1996). Part of their move towards quality...
is that they are most willing to purchase. Buttle (2004) states that relationship marketing is CRM without the technology c...
reading. The white alone is easier to read, but with a list of goods all in block capitals, this is also more difficult to read th...
personal computer was gaining popularity, but was nowhere near what it is today. In discussing anything related to e-commerce, one...
need for the additional aircraft (Nellis and Parker, 2000). Otherwise, they will need to disappoint some customers with an inabili...
of increasing the value for shareholders. In most cases it was to increase customer satisfaction and overall service, as well as m...
argues that it is the share of the customer that is the measure of relationship marketing. Adrian Payne identified six markets ce...