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Essays 361 - 390

United Airlines' Marketing Audit

In twenty pages this paper presents a marketing audit of United Airlines in a consideration of financial performance, customer dis...

Fixed Rate Contracts and Acme Crating

In a paper consisting of nine pages the method development of designing fixed contracts for firms that are satisfactory to supply ...

Tourism, Hospitality and Customer Relationship Management

In meeting customer needs, many industries have moved to customer relationship management. This paper examines CRM, what has made ...

Two Studies of Information Technology

gratification and for some purchases the inability to see and feel what they are. These different elements are seen as reassuring ...

Target Marketing Methodology

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

Dr. Sandra M. Finch's Dental Practice and Customers Role, Satisfaction, and Retention

returned, follow-up assessments must be made as to why the patient decided against returning. Was it dissatisfaction with the proc...

Enhancing Customer Value

paper we will be applying the theory to a supposed service company that is a strategic business unit of a larger company. 3. Anal...

Dell Computer and a Change in Culture

success include: * Effective internal communication * Efficient business processes * Employee training * Employee motivation * Pos...

Developing and Maintaining Customer Relationships Through Direct Marketing

Direct marketing must be fulfilling many goals as this s an area of rapid growth. This is one form of advertising that is easy to ...

IT's Quality Culture

goals" (p. 41). The fact is not news to anyone working in IT project management, but its magnitude may be. At a time when busine...

AT&T Employee Satisfaction

They aggressively walked away from us. They couldnt wait to get away from us" (Richman, 2004). As AT&T realized it could not win,...

Enhancing Total Quality Management at the U.S. Naval Hospital, Guam

quite a leap to effectively apply its principles to service industries, but TQM is as much at home in health care as it is in manu...

Implications Of Implied Warranties In The Technology Sector

protect consumers from shoddy workmanship and defective products. The small print on the back of a package or bottom of a service...

Assessment of the USPS Strategic Plan

In 2008 the United States Postal Service released a new strategic plan with the vision of creating an organization that would be a...

Managerial Process Management Tools

The four functions that Mintzberg described decades ago when building on the work of Henri Fayol continue to be applicable today, ...

Case Report: MobileActive

Stakeholders The company itself identifies several stakeholders. The list includes "shareholders, customers, employees, su...

Bloomies Fights Back

The writer examines the way in which department store sales have declined in the past 20 years, and argues that any store that hop...

The Advertising Of Tobacco, Alcohol And Fast Food: Social Manipulation

Amidst this overwhelming presence of the fast food mentality sprung a new concept of socialization that crept up within the recent...

Organizational Behavior Problem in Hospitals

A study by the Joint Commission revealed that communication failures were implicated at the root of over 70 percent of sentinel ev...

CWA and IBEW and Comparing the New York Chapters

This paper explores CWA Local 1180 and IBEW Local 3. The IBEW, on a national level, includes members who work in all levels of ele...

Computer Assisted Design as a Tool in Organizational Communication

an excellent tool which free the architect/artist/creator a broader area of time and space to develop an appropriate solution to a...

Accounting Services’ Computerization and How the Industry Has Changed

in the New Millennium). Computerized records not only eliminated the constraints imposed by these paper reports generated only at...

Needs Assessment for an Administrator of Patient Care Services for Women's Healthcare Services

often impacts the health and well-being of other members in a family (Miami Valley Hospital, 2004). As a result, the Womens Healt...

Issues of Service Quality and the Marketing of Transportation Services

the transportation into a product that is wanted rather than bought on price (Hooley et al, 2003). This will mean having the right...

London Ambulance Service's Project Management Failure

though success factors. Four main areas are considered for the classifications of success factors, these are the factors that a...

Suggestions for Home Health Care Services' Marketing

with the patient. The problem with this, however, is that therapists and other health care providers dont necessarily have time to...

Public Services' Accountability and Performance

that in many organisations there is only the provision to measure these immediate results, as many of the wider impacts may be dif...

Internet Payment Services' Marketing 2

given a great deal of attention. All of business has changed today - some aspects have changed in philosophy; others have been af...

McDonald's and Marketing Services' Approaches

In eight pages this paper examines the various marketing service methods available to the McDonald's fast food chain. Six sources...

Private Delivery Service Carriers' and Competition for the United States Postal Service

In a paper consisting of eleven pages this paper discusses the competition the United States Postal Service receives from United P...