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Essays 691 - 720
an award that recognises outstanding quality in commercial organisations (Pyzdek, 1996). Part of their move towards quality...
are not to make an immediate move to another team, but to become inactive for a while before moving. Currently the team are in the...
is that they are most willing to purchase. Buttle (2004) states that relationship marketing is CRM without the technology c...
the business growing and the rate of growth as well as the need for professional input means a single manager to co-ordinate all t...
is not something often at the forefront of modern day business dealings. According to Lena C. Pripp-Kovac, head of corporate resp...
argues that it is the share of the customer that is the measure of relationship marketing. Adrian Payne identified six markets ce...
and low price. Detroit suffered for more than a decade as it first clung to denial and then scrambled to meet customer demands. ...
commercial use of the World Wide Web has generated privacy and security concerns (Eisenback, 2001). Not long ago, many consumers w...
bankers, but its applicability to all industries is obvious. The cost of attracting a new customer always is higher than the cost...
advantage (Burnes, 1997). This would need to be undertaken with a programme of change and restructuring in order to gain the most ...
2004). However, many companies are finding that the traditional marketing mix just doesnt work any more, partly because co...
to the way the medium reduces the barriers to trade. Companies in different areas and even different countries can compete, often ...
is not greatly adversely affected by the downtime of line configuration changes. Gomes, et al. (2003) investigate a company...
for a season two years before the products will find their way to Gap stores. It arranges for contract manufacturing in several c...
is not the case with hospital employees. Not only does their continual use of the cafeteria provide a more realistic view of the ...
profitable customers. An effective CRM system can also help to identify additional opportunities this may be of individual sales...
term. One of the best definition reads; "Customer Relationship Management (CRM) is a business strategy to select and manage custo...
the product may get a poor reputation. The information of that products ability to satisfy different needs has to be communica...
couldnt have foreseen how pervasive and important the Internet would become in terms of shopping and information gathering. McKins...
Mercedes Benz is the oldest automotive company in the world, the writer tracks the way that the firm has designed the cars over th...
rushed new products to market too quickly without examining safety and reliability issues - thereby harming a variety of stakehold...
The writer looks at some definition to be used when undertaking research into customer loyalty. The paper starts with definitions ...
stage for months. The second stage is the early stage, is where some purchasing is taking place in the experience of the relatio...
and has only a few stores, but has found that the online retailing environment offers a large potential due to the lack of geograp...
seen as a soft target and make others. 2. If the decision is made to make the payment it would need to be undertaken in such a way...
The restaurant business is a very difficult one in which to operate. If everything isnt just right, from the food, to the service,...
most important driver of organizations long-term financial performance" (p. 155). The case of Wal-Mart Stores Inc. entering...
strategy may also be considered, looking at number of times this promotion runs, and the response rate. The last measure may be lo...
faced by the banking industry has been the shift towards the online environment supported by technological developments, impacting...
show that customers tend to buy more from companies that they have patronized for a long time (12). The lifetime value of a custo...