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Essays 631 - 660
and feel that they are important to you. The hospitality industry is one of the best industries to use as an example. Just as a ...
In seven pages Scott Sinclair's article 'Bank Mergers and Customer Protection in British Columbia' is discussed in a two part summ...
what "satisfaction" actually entails. According to Edwards, Gorrell et al (1994): "There is a response in the customers that goes ...
transparency. Critics of the utility superpowers have generally complained that utilities exploit consumers and create an un-leve...
show that customers tend to buy more from companies that they have patronized for a long time (12). The lifetime value of a custo...
In four pages customer loyalty is defined and assessed with the emphasis upon the importance of trust. Five sources are cited in ...
behavior models to real-world situations. Importance of Paper As David Hughes wrote in his 1979 textbook, Marketing Manage...
a personal decision and the effect is not singular but one of accumulative effect. For many it is deemed that the weight gain is s...
that pertains to the customer in addition to the product/service. Successful CRM implementations depend mainly on how involved emp...
Disney, the longtime leader among its competitors, has maintained such stellar status due to the vision of one man, whose approach...
to increase spending. For example, most, including the Tesco and the Sainsbury and Visa Nectar card scheme give the equal of a 1% ...
The fundamental objective of services marketing is to "design, deliver and communicate a superior value proposition to your servic...
the final consumer has led businesses to recognize that value contributions, from internal and external organizational members in ...
changes. Gomes, et al. (2003) investigate a company in the textile industry, one that supplies knitted clothing to its cust...
profitable customers. An effective CRM system can also help to identify additional opportunities this may be of individual sales...
does to customers access to library holdings. Digital Divide. This is the concept of the inequities between those who have...
that got more than five million responses" (Aaker, 1996; p. 240). 2. Explain why selling private brands often enables large retail...
to the way the medium reduces the barriers to trade. Companies in different areas and even different countries can compete, often ...
is not greatly adversely affected by the downtime of line configuration changes. Gomes, et al. (2003) investigate a company...
for a season two years before the products will find their way to Gap stores. It arranges for contract manufacturing in several c...
is not the case with hospital employees. Not only does their continual use of the cafeteria provide a more realistic view of the ...
the product may get a poor reputation. The information of that products ability to satisfy different needs has to be communica...
term. One of the best definition reads; "Customer Relationship Management (CRM) is a business strategy to select and manage custo...
order to assess which is going to be the most cost effective operations (Berges, 2004). If we apply this to real estate then th...
2004). However, many companies are finding that the traditional marketing mix just doesnt work any more, partly because co...
and low price. Detroit suffered for more than a decade as it first clung to denial and then scrambled to meet customer demands. ...
commercial use of the World Wide Web has generated privacy and security concerns (Eisenback, 2001). Not long ago, many consumers w...
argues that it is the share of the customer that is the measure of relationship marketing. Adrian Payne identified six markets ce...
most important driver of organizations long-term financial performance" (p. 155). The case of Wal-Mart Stores Inc. entering...
The restaurant business is a very difficult one in which to operate. If everything isnt just right, from the food, to the service,...