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Essays 661 - 690
2004). However, many companies are finding that the traditional marketing mix just doesnt work any more, partly because co...
and low price. Detroit suffered for more than a decade as it first clung to denial and then scrambled to meet customer demands. ...
order to assess which is going to be the most cost effective operations (Berges, 2004). If we apply this to real estate then th...
to the way the medium reduces the barriers to trade. Companies in different areas and even different countries can compete, often ...
is not greatly adversely affected by the downtime of line configuration changes. Gomes, et al. (2003) investigate a company...
argues that it is the share of the customer that is the measure of relationship marketing. Adrian Payne identified six markets ce...
quite a leap to effectively apply its principles to service industries, but TQM is as much at home in health care as it is in manu...
is not something often at the forefront of modern day business dealings. According to Lena C. Pripp-Kovac, head of corporate resp...
is that they are most willing to purchase. Buttle (2004) states that relationship marketing is CRM without the technology c...
an award that recognises outstanding quality in commercial organisations (Pyzdek, 1996). Part of their move towards quality...
are not to make an immediate move to another team, but to become inactive for a while before moving. Currently the team are in the...
commercial use of the World Wide Web has generated privacy and security concerns (Eisenback, 2001). Not long ago, many consumers w...
bankers, but its applicability to all industries is obvious. The cost of attracting a new customer always is higher than the cost...
advantage (Burnes, 1997). This would need to be undertaken with a programme of change and restructuring in order to gain the most ...
that ACT! will work well with Outlook. The basis for rejecting ACT! as the single CRM software package to choose for unifor...
This 3 page paper gives an overview of the company BC Hydro. This paper includes a discussion of the campaign by BC Hydro to convi...
so this is a good response to get the companys name and image into the minds of those who will prescribe the Merck treatments (Arn...
in the way that the customers see the bank, if they value the bank services more than other banks loyalty maybe increased and over...
the baked good market. In the US this was worth $42.9 billion in 2004, with a slow growth rate of 2.4% on 2003 (Euromonitor, 2005)...
one sales manager is proud that they have cut the sales call time by 5% and increased sales levels. The same attitude is also seen...
of campaigns aimed at gaining the attention of the mass market, from the cartoon bird Buzby in the 1980s, the use of Maureen Lipma...
tool that can create value rapidly. Question 2 The strategy of Canyon Ranch using CRM may should resemble the current strategy,...
to information and its use, dissemination, storage and possible abuse of it. Gates does stress that we need to develop another me...
not spoken to Mrs. Gossip personally and I have not personally heard her make any untoward statements either about my business or ...
The implementations of an IT system will often have failure, for example, running over budget, running over schedule, not deliveri...
of a franchising model to help speed expansion in order to create a national chain. The benefits of this plan are * A gap in the m...
mimic those used in large companies. Small businesses typically do not have resources to pay employees who are not directly invol...
of the associated costs, including health insurance costs and legal costs. There are many areas of outsourcing, one of the major a...
with suppliers. The concept of no longer being fully self-contained and remaining isolated from the outside has come to be less u...
and communication system to make sure of timely deliveries. There was also a high degree of careful budgeting to save money (Berry...