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Systems for Implementing Customer Relationship Marketing

profitable customers. An effective CRM system can also help to identify additional opportunities this may be of individual sales...

An Analysis of a Customer Survey at a Hospital Cafeteria

is not the case with hospital employees. Not only does their continual use of the cafeteria provide a more realistic view of the ...

Service Metrics Quality

of the Internet is Sears and its persistent leadership in high-quality mechanics hand tools. Sears instituted a policy long ago o...

Hispanic Population and the Banking Industry

Global Banking Heavyweights Are Racing to Cater to the Banking Needs of the Fast-growing Hispanic Population. Monica Campbell Repo...

Question on the Productivity of Software Testing

on this mission to the detriment of customers needs. Kan, Basili and Shapiro (1994) report that the "the 1960s and the year...

Long Term Prospects for Customer Relationship Management

term. One of the best definition reads; "Customer Relationship Management (CRM) is a business strategy to select and manage custo...

Asian Hotel Accounting

proficiency in accounting in another arena. The lodging industry has had increased competitive pressure so it is important that ...

Marketing Audit Design

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

Caribbean Restaurant Business Plan

prior to deciding to open his own Caribbean restaurant. The owner began as a waiter and worked his way up to manager. The owner al...

Online Shopping Analysis of Singapore's NTUC FairPrice Supermarket Website

unless the customer or his/her agent is there to sign for it and make payment (FairPrice, Terms 2002). Third, the Terms and Condi...

The Back End Structure of Amazon.com

After nine years of operation, Amazon finally has achieved some profitable quarters but still has not completed a single profitabl...

Marketing Plan for Tiffany's

the popularity of any given item . . . but not necessarily in that order. Shopping and consumption have become tied up with far mo...

The Tootsie Roll Co. and Microsoft

through change. While the firm has also been through ups and downs, it has fared well. In evaluating this case in respect to the...

Six Questions About Amazon.com Answered

to sell its own goods; promote the items of its many associated independent resellers; or promote the sites of its several retaile...

Customer Focused Strategy and Total Quality Management Analysis of the Walt Disney Company

Disney, the longtime leader among its competitors, has maintained such stellar status due to the vision of one man, whose approach...

Comparative Banking Analysis Featuring the USBAA Federal Savings Bank

then to analyze those comparisons. We will discuss aspects of the bank such as competitive differences, market base and customers...

Consumer Definition of Products with IKEA

afford it" (Internet source). As IKEA puts it . . . "Thats boring" (Internet source). But the most interesting point made in the M...

Legal Excuse of Mental Illness

rationale for this plea and the heart of its meaning. The desirability of even raising these questions seems hardly to have been n...

Customer Management and the Fictional Sunshine DVD Rental Company

that pertains to the customer in addition to the product/service. Successful CRM implementations depend mainly on how involved emp...

Types of Information Systems

it had to do something about its customers (Levinson, 2002). They simply werent being serviced well (Levinson, 2002). When America...

Purpose of Performance Appraisals

allow the employee and manager to work together more effectively in the future (Bacal, 2003). Given these two statements, we see...

Hewlett Packard and External Communications

to this information and as such there is not only PR and marketing information, but also more general information. However these...

Overview of Hilton Hotels

With this information on hand, we can answer some of the questions posed above. First, well address the segmentation and brand str...

Wine Store Opening

on its side to prevent corks drying and sediment being mixed up as well as the advantageous and a darker environment the preserve ...

Jennie and the Sales of Mary Kay Cosmetics

the womans family and began selling the products as Mary Kay Cosmetics. The products have changed in form over the years, but the...

Southwest Airlines and the 'Secrets' of its Phenomenal Success

to positive attitude that applicants already possessed. "We draft great attitudes. If you dont have a good attitude, we dont want...

Performance Criteria Assessment

give far less satisfactory results than does the performance evaluation. Kniggendorf (1998) reports that many "supervisors resist...

2 Companies and Marketing

Product - or collective features - needs to consist of what the customer wants and expects from an ocean cruise. In efforts...

Mini Cooper by BMW

products also needs to be positive Mergy, 2002). There are many models for the maximisation of resources, from the resource based...

2004 Fashion Trends Forecasting

2003). Todays designers must take into account the preferences of consumers, and must provide fashions to meet these needs....