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2003). There are many definition of corporate social responsibility, Kotler and Lee define it as "a commitment to improve communit...

a fair value service. There are a large number of examples that demonstrate the way that companies can benefit from custome...

to impact on the mass market providers rather than the upper market providers where demand is not as sensitive to economic conditi...

a competitive advantage (Thompson, 2007). The issue faced by many companies in marketing terms is not only the way to comp...

of McDonalds and 20) Analyze the pricing strategies and tactics followed by McDonalds Formerly the undisputed leader in the...

fees over the period of the license which complies with the matching concept in accounting. It may be argued that there was an imp...

the companys existing systems could not deal with the added demand for service. Eventually AOL came to be Americas largest ISP, l...

billion. Increased revenues originate with higher same-store sales and revenues gained from additional stores opened during the p...

(2000) refers to as pragmatists adopt the technology they know they will need in the future. Specifically, the Internet is seen a...

that, Steve Jobs "stopped talking" (Elmer-DeWitt, 2007). His presentation "raised dozens of questions -- from the price of the pho...

about Dell is its generally unhelpful help desk personnel, however. Virtually all of Dells customer service representatives are i...

Direct marketing must be fulfilling many goals as this s an area of rapid growth. This is one form of advertising that is easy to ...

the final consumer has led businesses to recognize that value contributions, from internal and external organizational members in ...

paper we will be applying the theory to a supposed service company that is a strategic business unit of a larger company. 3. Anal...

that pertains to the customer in addition to the product/service. Successful CRM implementations depend mainly on how involved emp...

gratification and for some purchases the inability to see and feel what they are. These different elements are seen as reassuring ...

Disney, the longtime leader among its competitors, has maintained such stellar status due to the vision of one man, whose approach...

personal computer was gaining popularity, but was nowhere near what it is today. In discussing anything related to e-commerce, one...

reading. The white alone is easier to read, but with a list of goods all in block capitals, this is also more difficult to read th...

returned, follow-up assessments must be made as to why the patient decided against returning. Was it dissatisfaction with the proc...

The writer uses statistics in a case designed to show how statistical analysis can help with the decision making process. Nyke, a ...

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

In a paper consisting of nine pages the method development of designing fixed contracts for firms that are satisfactory to supply ...

In twenty eight pages the technology of CRM is examined in terms of systems' technical proficiency and software. Ninety two sourc...

In twenty pages this paper presents a marketing audit of United Airlines in a consideration of financial performance, customer dis...

In ten pages airlines and customer satisfaction are discussed in light of the number of formal complaints filed to the Department ...

In a paper consisting of ten pages Internet banking is examined from customer and banking perspectives and also considers how one ...

1970s were the first time that US industry copied the Japanese as they became entranced by the lure of quality circles. The eighti...

In four pages customer surveys and marketing trends are employed in a consideration important securing customer relationships are ...

In ten pages this paper assesses the satisfaction of customers in this consideration of a software testing business in a discussio...