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cases when staying at a hotel or motel, it will be the front desk that the customer will call when a problem or need arises. How ...

In eight pages this paper evaluates the effectiveness of airline frequent flyer programs in a consideration of marketing, the best...

This paper examines functionality issues required by a video shop to set up a database information system to allow customers easie...

In five pages this paper considers the management of grocery inventory through the ECR method and examines a grocery retailer's po...

In six pages this paper examines customer attraction and retention in this marketing consideration of Gap, Inc. Six sources are c...

transparency. Critics of the utility superpowers have generally complained that utilities exploit consumers and create an un-leve...

In twelve pages this paper discusses how a retailer must constantly design new and innovative marketing strategies in order to att...

This paper consists of six pages and presents a production or operations management overview. Eleven sources are cited in the bib...

In five pages this paper examines the uniqueness of the Disney retail stories in a consideration of location, customer base, and a...

In seven pages this paper describes Shell's organizational structures, considers its strengths and weaknesses, competition, and th...

what "satisfaction" actually entails. According to Edwards, Gorrell et al (1994): "There is a response in the customers that goes ...

In twelve pages this paper discusses global corporations and the misnomer that bigger means better in an assessment of small compa...

show that customers tend to buy more from companies that they have patronized for a long time (12). The lifetime value of a custo...

In eight pages this paper assesses a Midwestern community's customer base in this downtown retail market analysis. Four sources a...

In seven pages Scott Sinclair's article 'Bank Mergers and Customer Protection in British Columbia' is discussed in a two part summ...

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

In two pages this paper examines the FasTrack Centrex ISDN and FasTrack Primary Rates ISDN approaches in a consideration of what c...

In five pages effects of downsizing on the company as well as its customer relationships are examined. Twenty sources are cited i...

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

In six pages this paper examines strategic organizational considerations with regards to budgets in order to produce customer sati...

be approached in new ways, but more importantly, with a profile, a target market can be created. For example, if one runs a toy st...

In four pages business is discussed within the context of investments and the important role of ethics with topics including audit...

This paper consists of 7 pages and discusses an imaginary company in which the hypothetical situation involves the desire to tende...

equalising with the males. In 1975 the ratio for a man in the upper earnings was 2.58 of those in the lower. In other words, highe...

In five pages this paper examines the impact of marketing creativity on the sales of Nike in terms of the long established relatio...

In five pages this paper examines McDonald's liability in a case involving elderly customer Stella Liebeck who received 3rd degree...

of those hospitals in a managed care contract consider joint billing to be important. Only nine percent place importance on group...

In ten pages Avon's present business situation is assessed and a future strategy is proposed that includes an image upgrade and pr...

state and are more than six feet tall, so each is mounted on its own custom-sized wheeled pallet and each has to be loaded and unl...

This research paper discusses a hypothetical business and what factors should be considered before making a decision to merge with...