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The fundamental objective of services marketing is to "design, deliver and communicate a superior value proposition to your servic...

has not sufficiently supplemented the needy systems with cash. In essence, schools continue to fail not because they do not want t...

is a huge factor in terms of how well airlines will do on a profit (or lack thereof) basis. The problem here is that rising fuel c...

fixed and the federal government had the final say on which markets specific airlines would serve. Many smaller airlines came int...

PROs began to focus on particular types of services for intensive review. By the end of the decade, the activities of the PROs beg...

have their entire line of product on shelves in one place (Brown, 2004). Besides the potential damage to existing toys, such an ...

2001). The Japanese manufacturers allocate larger percentages to local spots - Nissan put 35 percent into spot TV, Honda put 33 pe...

developed for this purpose is the transponder, also referred to as a Dedicated Short Range Communication (DSRC) system (Kelley, 20...

options change as well. Its also been predicted that patients will be better educated, and they will be more empowered to t...

and along with them are different levels of service. Much of the change that occurred, to make it all possible, really began duri...

Anderson and Squires (2010) maintained that the life expectancy at birth in this country is 77.8 years, placing it at the bottom q...

and enforcer, taking on issues that are deemed to be in the public interest, but are not provided through other market mechanisms....

with only 13% of white non Hispanic citizens being uninsured compared with 17% of Asians/Pacific Islanders, 22% of blacks and 36%...

automakers focus on the dynamics of that relationship and how well the assembler performs. Instead, these authors investigated the...

and demands on the healthcare systems increases and costs rising without equivalent increases in the revenues. The position of Za...

become reality, however, this was not like the development of many other products, this was a social and environmental with the de...

information systems. Even with these techniques, Zea (2002) argues that airlines in general have done little to manage risk...

(Chen et al, 2003). Accreditation has been identified as a measure of quality, but whether this results in measurable difference...

This 3 page paper looks at the type of mental models which may be used by a chief finance officer in a healthcare organization whe...

is a huge instance of people being denied for insurance because of previous conditions or potential conditions. Again, its a botto...

is referred for tests, a medical code is given to that referral (Dietrich, n.d.). If a clinic of several physicians, for example, ...

the standards of care and service reimbursement. With the growing elderly population and the changes in our familial lifestyles we...

There are myriad social forces affecting the industry, not all of which are directly related to putting product into customers han...

so much 1991 to 1994. This should not be surprising at all, however, as increased occupancy can be expected to follow a recession...

Wagner 35). It is also suggested that the practitioner should, of course, thoroughly read the contract, but also that practition...

fill an interim customer role. Customer value is defined as the value that a company can gain from customers over time. Th...

matter for self interest for those who had the economic power, self protection in a direct and indirect manner it was not only the...

1923, seeking to sell an animated film he created in Kansas to a California distributor. A distributor agreed, and Walt and his b...

patriarchal, this may be argued as reflecting in the policies, specifically in the health policies that concerns a womans health. ...

and understanding are what dictate perception, which represents "a choice, where we may intend our manner of interaction with the ...