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Essays 451 - 480

Consumer Pressure for Better Health Care

A seven page paper delineating the factors behind the impetus for better health care products and services. From the 1960s onward...

Fixed Rate Contracts and Acme Crating

In a paper consisting of nine pages the method development of designing fixed contracts for firms that are satisfactory to supply ...

An Examination of the Auto Salvage Business

In a paper consisting of thirteen pages an auto salvage industry overview is presented in terms of the types of services it offers...

Tourism and Psychology

based on Jungs theories in the early 1940s. Specifically, the authors were attempting to make Jungs theory of human personality un...

The Pros and Cons of Branding in the Restaurant Industry

The writer considers the pros and cons of branding restaurant names, focusing on the U.K. food service industry. However, the writ...

Airlines and Customer Satisfaction

In ten pages airlines and customer satisfaction are discussed in light of the number of formal complaints filed to the Department ...

Companies and Their Unique Methods of Customer Relations Management

In twenty five pages the Customer Relationship Management efforts of Webvan.com, Dickssupermarkets.com, HomeGrocer.com, Amazon.com...

Competitive Environment and Customer Retention

In eight pages the benefits of customer corridor mapping and the ways in which it can be used in increasing customer satisfaction ...

Record Companies versus Napster Inc.

In ten pages this research paper discusses the changes being made to the record industry as a result of Internet technology and th...

Automobile Industry Development of Products and Services

In ten pages this paper discusses Global Positioning Systems among other topics in this consideration of the new service and produ...

United Airlines' Marketing Audit

In twenty pages this paper presents a marketing audit of United Airlines in a consideration of financial performance, customer dis...

Qualitative and Quantitative Research on Marketing for the UK's Airline Industry

be in the answers of many people. This indicates the importance of marketing. If low cost carriers, who are able to differentiat...

Health Services and the Effects of Computer Technology

health services" (McConnell, 1996). Computers can fill out forms, transfer phone calls and gather data, among many other abilitie...

Fakhrawi Bookshop in Bahrain's Marketing

business in Chapter 1, and Chapter 2 examines the companys external environment. This includes the political and technological en...

New Home Loan Program and Countrywide Financial

a potential customer may be evaluating how much mortgage s/he can afford. Available calculators target individuals seeking to con...

Postal Services Industry of the United Kingdom

some areas were delivery and collection will cost more than any potential profits, this has lead to some level of protection in or...

Architecture and Marketing

while attracting the customer. Promotion, as we mentioned above, is letting the target market know about the product (or service) ...

Dell Computer and a Change in Culture

success include: * Effective internal communication * Efficient business processes * Employee training * Employee motivation * Pos...

Internet Utilization of Virgin Records and Liz Claiborne

But Liz Claiborne has also worked in cyberspace as well. Needless to say, Claiborne has its own website, www.lizclaiborne.com, whi...

Firm's Value, Total Capital Structure, and Debt Proportion

also is included, and can be significant. Regardless of whether the firm pays dividends to its shareholders, both the debt ...

Enhancing Customer Value

paper we will be applying the theory to a supposed service company that is a strategic business unit of a larger company. 3. Anal...

Overview of the PCS Industry

of 2003 while wired telecom service declined by four percent (TNS Telecoms, 2003). In 2001, wireless customers exceeded resident...

Financial Services Industry, Significant Developments and Trends

a thing of the past, only to find that even those who conduct most of their banking online still want to be able to visit a branch...

Developing and Maintaining Customer Relationships Through Direct Marketing

Direct marketing must be fulfilling many goals as this s an area of rapid growth. This is one form of advertising that is easy to ...

Food Service and the Benefits of a Multiskilled Work Force

dependant on the regular worker being present. "Life" happens, even with the most dependable workers. Food service is an industr...

Cellular Phone Industry Strategy of Vodafone

shows, there is little loyalty among cell phone users. New competitors enter the market continually, all with various programs of...

Two Studies of Information Technology

gratification and for some purchases the inability to see and feel what they are. These different elements are seen as reassuring ...

The Economy of Australia

financial hub of Asia; private enterprise was concerned about how much government-led alteration of practices would affect their a...

X.500, Novell Directory Service, and Active Directory

world leader in directory protocol. "A subset of X.500, called Lightweight Directory Access Protocol (LDAP), is helping to break ...

United Kingdom's Franchise Industry

into context it is also necessary to understand why they are undertaken from both the perspectives of the franchisee and the franc...