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Canyon Ranch Case Study

tool that can create value rapidly. Question 2 The strategy of Canyon Ranch using CRM may should resemble the current strategy,...

Technical Management in 4 Essays

In 4 essays consisting of 5 pages each or twenty pages overall technical management topics such as managing relationships, managin...

Hair Straightener Marketing Project

In five pages this paper examines how to market an Uncurl Perma Pressed hair straightener product in a marketing project that incl...

California Automobile Insurance Carriers Compared

In five pages five California carriers are compared mainly in terms of customer satisfaction with claims being one of the many are...

Branding as a Critical Component of Advertising

An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a...

Consumer behaviour, coffee and culture.

This paper considers the impact of coffee consumption, especially Turkish coffee, on customer behaviour. The paper also looks at t...

Levi Strauss and Distribution Channels

In five pages supply logistics and distribution are among the topics of discussion in a consideration of how Levi Strauss is now u...

The Gap and Marketing Directions

In sixteen pages this paper examines the post 2000 marketing directions of Gap, Inc. in a discussion of redeveloping customer focu...

Dell Computer Company's Merits

In five pages this paper discusses the supplier, competitor, and customer merits offered by Dell Computers. There are 4 sources c...

Sport Obermeyer Ltd. and Considerations for Manufacturing

In eight pages this paper considers a Harvard case study and discusses how manufacturing constraints must be adjusted by Sport Obe...

Two B2C eCommerce Websites Compared

In five pages http://www.eddiebauer.com and http://www.sundancecatalog.com are compared in terms of eCommerce Internet shopping wi...

Disney World and Consumer Behavior

In eight pages Disney World customers are considered in an analysis of consumer behavior that includes recent corporate developmen...

A New Product Sample Business Plan

In seventeen pages a multimedia phone and its marketing possibilities are explored as a way of examining its advantages and disadv...

Delphi Automotive Products Company and Market Orientation

In seven pages this paper examines Delphi Automotive in a consideration of market orientation and the influences of customer healt...

An Audit of a Meat Department

well as product safety in terms of handling. Productivity involves workers activities of course, but also whatever initiatives th...

Charter One Bank's and Bank of America's Online Banking

Current Business Focus As stated, Bank of America and Charter One Bank pursue very...

Marketing Analysis of a Science Communication Journal

market research to assure there was an audience for such a publication. The company had to ensure there was a large enough market ...

Crisis Communication in the Workplace

either recanted their story or the FDA found it to be a hoax. This is now a classic case of excellent business communication with...

Federal Regulations, Malpractice, Contract, and Property Law Cases

her home, she must first be established as a reliable witness since she was not present at any of the events but is merely relayin...

Haunting and its History

well as the ending of all things old. Thus at that time of year every sort of excess was made such as sexual, food, drink and suc...

Media Moguls

profitable fashion, it has created problems as well. One of the most obvious and by far the worse of these problems is that it is...

A Lara Croft and Lucozade Marketing Case Study

it is only one of some different variations, all of which may be seen as supporting the main theme of energy, for example Lucozade...

Should Your Company Accept Credit Cards Over the Internet?

seen as a competitive advantage, for that the vendors need to look elsewhere for a competitive advantage when it comes to transact...

Airline 'Frequent Flyer' Programs and Their Effectiveness

In eight pages this paper evaluates the effectiveness of airline frequent flyer programs in a consideration of marketing, the best...

Total Quality Management and Characterizing Commitments

In a paper consisting of fourteen pages TQM is considered in terms of implementatoin and commitment to employees, customers, proce...

Business Uses of Psychology

In ten pages this paper considers how psychological principles including personality theories and the programmed learning theory o...

Merger Potential of Hewlett Packard and Compaq

a single source to make life easier for the consumer. Therefore the merger may be seen as a good move for both the company and the...

Marketing Strategies Post 911

Vacations and other non-emergency travel have virtually been put on hold. This has not only impacted the transportation industry ...

A Comparative Analysis of American Airlines, United, Delta and Southwest Airlines Strategies

The reference librarian can be of assistance in this regard if the student is unfamiliar with how to locate material in their scho...

A Case Study in Requirements of Functional Human/Computer Interactions

This paper examines functionality issues required by a video shop to set up a database information system to allow customers easie...