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Literature Review of Customer Relationship Management

of increasing the value for shareholders. In most cases it was to increase customer satisfaction and overall service, as well as m...

Customer Relationship Management Strategy and eCommerce

reading. The white alone is easier to read, but with a list of goods all in block capitals, this is also more difficult to read th...

Literature Review on Management of Electronic Commerce Customer Relationships

personal computer was gaining popularity, but was nowhere near what it is today. In discussing anything related to e-commerce, one...

Strategies for Addressing Airline Customer Concerns

need for the additional aircraft (Nellis and Parker, 2000). Otherwise, they will need to disappoint some customers with an inabili...

Internet Usage by Two Companies - Gateway 2000 and DLJ Direct

taking itself too seriously and has collectively remembered to have fun in business as well as build profitability. All com...

Review of Two Articles about Credit Unions

This 5 page paper discusses the possibility that a case before the Supreme Court could result in a tightening of the rules for mem...

Customer Letter of Complaint and Company Response

In five pages this paper involves a student writing assignment involving a customer letter to a company regarding receipt of a def...

Customer Interaction

In four pages this paper examines the importance of customer relations and satisfaction to a business. Four sources are cited in ...

TQM and Customer Satisfaction

In twenty one pages this paper discusses the ABC Company in a consideration of the customer satisfaction component of Total Qualit...

Marks and Spencer and Customer Value Management

1993, p. 63). This essay investigates customer value management and applies the concepts to the practices Marks and Spencer seem ...

Definition of Customer Loyalty

In four pages customer loyalty is defined and assessed with the emphasis upon the importance of trust. Five sources are cited in ...

Customer Satisfaction Evaluation

In fifteen pages this research paper considers the importance of customer satisfaction and the importance of its evaluation. Eigh...

Profitability, Customer Satisfaction, and Marketing Management

In five pages this paper examines marketing management, competition, and the important relationship between profitability and cust...

British Columbia's Customer Protection and Bank Merger

In seven pages Scott Sinclair's article 'Bank Mergers and Customer Protection in British Columbia' is discussed in a two part summ...

Turning Lost Customers into Gold by Joan K. Cannie

show that customers tend to buy more from companies that they have patronized for a long time (12). The lifetime value of a custo...

Competition, Customer Satisfaction, and Utility Deregulation

transparency. Critics of the utility superpowers have generally complained that utilities exploit consumers and create an un-leve...

Definition of Customer Loyalty Concept

what "satisfaction" actually entails. According to Edwards, Gorrell et al (1994): "There is a response in the customers that goes ...

Gaining Customer Loyalty

and will often purchase a new product simply because of the brand. There are three primary models for branding: brand positioning;...

CALIFORNIA PIZZA KITCHEN AND CUSTOMER SATISFACTION

The restaurant business is a very difficult one in which to operate. If everything isnt just right, from the food, to the service,...

ORGANIZATIONAL EXPANSION AND CUSTOMER VIEWPOINTS

most important driver of organizations long-term financial performance" (p. 155). The case of Wal-Mart Stores Inc. entering...

Five Stages of Customer Relationship Development

stage for months. The second stage is the early stage, is where some purchasing is taking place in the experience of the relatio...

Two Business Case Studies

seen as a soft target and make others. 2. If the decision is made to make the payment it would need to be undertaken in such a way...

A Questionnaire to Assess Customer Needs and Satisfaction

explanation, giving the reason for the survey; to assess the product and services needs of the customers visiting Java Coffee. The...

The Value of Customer Relationship Management for Web Based Retail Operations

and has only a few stores, but has found that the online retailing environment offers a large potential due to the lack of geograp...

Defining and Measuring Customer Loyalty

The writer looks at some definition to be used when undertaking research into customer loyalty. The paper starts with definitions ...

Customer Satisfaction Levels for eBanking

faced by the banking industry has been the shift towards the online environment supported by technological developments, impacting...

Improving Customer Retention - Useful Measures

strategy may also be considered, looking at number of times this promotion runs, and the response rate. The last measure may be lo...

Customer Trust and Security of Information

to maintain trust between the people engaging in transaction" such that customers remain entirely satisfied with the level of trus...

Customer Satisfaction, Responding to Call Lights

environment is highly competitive and consumers have high expectations in regards to the quality and effectiveness of the services...

IS CUSTOMER LOYALTY IMPORTANT TO A MARKETING STRATEGY?

Examines whether customer loyalty is absolutely necessarily to a successful marketing strategy. There are 8 sources listed in the ...