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Essays 361 - 390
a competitive advantage (Thompson, 2007). The issue faced by many companies in marketing terms is not only the way to comp...
a fair value service. There are a large number of examples that demonstrate the way that companies can benefit from custome...
to impact on the mass market providers rather than the upper market providers where demand is not as sensitive to economic conditi...
fees over the period of the license which complies with the matching concept in accounting. It may be argued that there was an imp...
2003). There are many definition of corporate social responsibility, Kotler and Lee define it as "a commitment to improve communit...
gratification and for some purchases the inability to see and feel what they are. These different elements are seen as reassuring ...
illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...
returned, follow-up assessments must be made as to why the patient decided against returning. Was it dissatisfaction with the proc...
In a paper consisting of nine pages the method development of designing fixed contracts for firms that are satisfactory to supply ...
In meeting customer needs, many industries have moved to customer relationship management. This paper examines CRM, what has made ...
In four pages customer surveys and marketing trends are employed in a consideration important securing customer relationships are ...
The writer discusses the importance of correct brand management by the company and the customer sales representative. If the compa...
1970s were the first time that US industry copied the Japanese as they became entranced by the lure of quality circles. The eighti...
In a paper consisting of ten pages Internet banking is examined from customer and banking perspectives and also considers how one ...
In ten pages this paper assesses the satisfaction of customers in this consideration of a software testing business in a discussio...
In eight pages the benefits of customer corridor mapping and the ways in which it can be used in increasing customer satisfaction ...
In ten pages airlines and customer satisfaction are discussed in light of the number of formal complaints filed to the Department ...
In twenty pages this paper presents a marketing audit of United Airlines in a consideration of financial performance, customer dis...
In twenty five pages the Customer Relationship Management efforts of Webvan.com, Dickssupermarkets.com, HomeGrocer.com, Amazon.com...
The writer uses statistics in a case designed to show how statistical analysis can help with the decision making process. Nyke, a ...
Just before Thanksgiving 2013, malware was installed on Target's security and payments system that was designed to capture all the...
et al., 2008). It may be argued that one of IBMs problems and to the changes being in the beginning of the 21st century the frag...
market share 65 1. Introduction 1.1 The...
profits while expanding the business. Most marketing strategies neglect the repeat customers. Just because a customer has shopped ...
do not have their inhaler with them or it is "forgotten, lost or empty when needed" (Bryne, Schreibr and Nguyen 335). Without this...
technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...
the backcountry, where the weather gets very dry and then, pass on any of their costs to customers instead of holding the company ...
of McDonalds and 20) Analyze the pricing strategies and tactics followed by McDonalds Formerly the undisputed leader in the...
often a queue, the queue moves along a counter where different food items are displayed, with sandwiches, cakes and other snack it...
satisfy certain criteria laid down by the Chambre Syndicale de la Haute Couture. Each year a list is drawn up by the commission wh...