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Essays 361 - 390

Enhancing Total Quality Management at the U.S. Naval Hospital, Guam

quite a leap to effectively apply its principles to service industries, but TQM is as much at home in health care as it is in manu...

Creating Loyalty in Airline Customers

competitive advantage. Airlines have sought to do this in different ways, for example, Singapore Airlines used the smiling air ho...

IT's Quality Culture

goals" (p. 41). The fact is not news to anyone working in IT project management, but its magnitude may be. At a time when busine...

Companies and Their Unique Methods of Customer Relations Management

In twenty five pages the Customer Relationship Management efforts of Webvan.com, Dickssupermarkets.com, HomeGrocer.com, Amazon.com...

Airlines and Customer Satisfaction

In ten pages airlines and customer satisfaction are discussed in light of the number of formal complaints filed to the Department ...

Competitive Environment and Customer Retention

In eight pages the benefits of customer corridor mapping and the ways in which it can be used in increasing customer satisfaction ...

Software Testing Business

In ten pages this paper assesses the satisfaction of customers in this consideration of a software testing business in a discussio...

Managing a Company's Branding

The writer discusses the importance of correct brand management by the company and the customer sales representative. If the compa...

Business Success and the Role of Customer Satisfaction

In four pages customer surveys and marketing trends are employed in a consideration important securing customer relationships are ...

Key Customer Account Programs - Challenges for Implementation and Maintenance

et al., 2008). It may be argued that one of IBMs problems and to the changes being in the beginning of the 21st century the frag...

Internet Banking

In a paper consisting of ten pages Internet banking is examined from customer and banking perspectives and also considers how one ...

Target Marketing Methodology

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

Fixed Rate Contracts and Acme Crating

In a paper consisting of nine pages the method development of designing fixed contracts for firms that are satisfactory to supply ...

Tourism, Hospitality and Customer Relationship Management

In meeting customer needs, many industries have moved to customer relationship management. This paper examines CRM, what has made ...

Introducing the Apple iPhone

that, Steve Jobs "stopped talking" (Elmer-DeWitt, 2007). His presentation "raised dozens of questions -- from the price of the pho...

Amazon's Frontiers

(2000) refers to as pragmatists adopt the technology they know they will need in the future. Specifically, the Internet is seen a...

Six Sigma Dos and Don'ts

about Dell is its generally unhelpful help desk personnel, however. Virtually all of Dells customer service representatives are i...

Courting the Customer at Best Buy

billion. Increased revenues originate with higher same-store sales and revenues gained from additional stores opened during the p...

AOL Latin America

the companys existing systems could not deal with the added demand for service. Eventually AOL came to be Americas largest ISP, l...

HRM Annotated Bibliography

have created a framework in which practitioners can "develop innovative instruments to measure the relationship among" human resou...

Balance Score-card Use in SMEs

for the customers that the new products need to be developed (Gumbus and Lussier, 2006). Other metrics were used, such as quality....

United Airlines' Marketing Audit

In twenty pages this paper presents a marketing audit of United Airlines in a consideration of financial performance, customer dis...

Case Report: MobileActive

Stakeholders The company itself identifies several stakeholders. The list includes "shareholders, customers, employees, su...

Managerial Process Management Tools

The four functions that Mintzberg described decades ago when building on the work of Henri Fayol continue to be applicable today, ...

Implications Of Implied Warranties In The Technology Sector

protect consumers from shoddy workmanship and defective products. The small print on the back of a package or bottom of a service...

Bloomies Fights Back

The writer examines the way in which department store sales have declined in the past 20 years, and argues that any store that hop...

Assessment of the USPS Strategic Plan

In 2008 the United States Postal Service released a new strategic plan with the vision of creating an organization that would be a...

Organizational Behavior Problem in Hospitals

A study by the Joint Commission revealed that communication failures were implicated at the root of over 70 percent of sentinel ev...

The Advertising Of Tobacco, Alcohol And Fast Food: Social Manipulation

Amidst this overwhelming presence of the fast food mentality sprung a new concept of socialization that crept up within the recent...

CWA and IBEW and Comparing the New York Chapters

This paper explores CWA Local 1180 and IBEW Local 3. The IBEW, on a national level, includes members who work in all levels of ele...