SEARCH RESULTS

Examines whether customer loyalty is absolutely necessarily to a successful marketing strategy. There are 8 sources listed in the ...

automakers focus on the dynamics of that relationship and how well the assembler performs. Instead, these authors investigated the...

This study focused on the role sales supervisors play in getting salespeople to implement a strategic change. The desired change w...

Rajat Mehra's company is a bottler for Coca-Cola and five other beverages. Their customers represent a range of semi-literacy in f...

This 3 page paper gives an overview of the company BC Hydro. This paper includes a discussion of the campaign by BC Hydro to convi...

The Balanced Scorecard allows managers to look at their business from four critical perspectives, financial, internal business, in...

To satisfy customers Starbucks need to ensure that they can supply right amount of goods at the right time. The paper discuses th...

This paper examines the importance of selecting a proper audience for essays on the death penalty and abortion in 8 pages. The bi...

customers such a demographic data as well as purchase history to assess which product(s) they may be most likely to purchase (Fang...

may also be a requirement. With a high quality unit the after sales service may also need to be considered, including the guarante...

The method used in this research project is the administration of a survey. This is justified because to answer the research quest...

Zacharakis, 2010). Employees should be free to talk to anyone in the company (Bygrave & Zacharakis, 2010). This type of flexibilit...

explanation, giving the reason for the survey; to assess the product and services needs of the customers visiting Java Coffee. The...

and has only a few stores, but has found that the online retailing environment offers a large potential due to the lack of geograp...

satisfaction in online banking services than younger respondents with lower education levels. * The dependent variable for this ...

stage for months. The second stage is the early stage, is where some purchasing is taking place in the experience of the relatio...

action in their lives. There are now more people over the age of 65 than ever before and they are becoming engaged in activities t...

environment is highly competitive and consumers have high expectations in regards to the quality and effectiveness of the services...

may be responsive to image, they may not be willing to pay a premium for the value association. For example, in the UK the budget ...

overcome. 1. Introduction Marketing and ensuring customer/stakeholder satisfaction in non-profit making organisations can be v...

to maintain trust between the people engaging in transaction" such that customers remain entirely satisfied with the level of trus...

and fries had all been there for more than two decades and Chicken nuggets were introduced in 1980 (McDonalds, 2010). In any mark...

is one that seeks not only to provide for customer needs, but to exceed those expectations so the customer wishes to repeat the pu...

cancellation; however the airline transferred the flight to the next day. The student states they called in on the morning of Frid...

a certain way. Yet, there are problems that come up in perception. For example, people perceive objects differently, and sometimes...

faced by the banking industry has been the shift towards the online environment supported by technological developments, impacting...

voice communication may also be seen as inefficient for mundane arrangements. Question 2 - Most Important Issues For Acme the ...

strategy may also be considered, looking at number of times this promotion runs, and the response rate. The last measure may be lo...

but the experiment presents the names of colors but in a different color, e.g., the word green is presented in the color blue (Fra...

The writer looks at some definition to be used when undertaking research into customer loyalty. The paper starts with definitions ...