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Essays 451 - 480

Creating Loyalty in Airline Customers

competitive advantage. Airlines have sought to do this in different ways, for example, Singapore Airlines used the smiling air ho...

Consumer Behaviour and Marketing a Hotel

be looking for the best deal, the most service or facilities for the lowest price, where love is involved they may be looking for ...

4 Articles on Purchase and Inventory Control Management Reviewed

or a cheaper alterative will do the same job. This is the way of controlling spending, but to management costs and spendin...

Strategic Communications at Starbucks

Starbucks mission statement is concise yet provides a "plumb line" against which to measure decisions. The statement reads, Estab...

Customers and the Transformation into Loyal Customers

profits while expanding the business. Most marketing strategies neglect the repeat customers. Just because a customer has shopped ...

Key Customer Account Programs - Challenges for Implementation and Maintenance

et al., 2008). It may be argued that one of IBMs problems and to the changes being in the beginning of the 21st century the frag...

Beyond Customer Satisfaction to Customer Loyalty by Keke Bhote

1970s were the first time that US industry copied the Japanese as they became entranced by the lure of quality circles. The eighti...

Marketing Hi-Tech Products and Services

to help them create more professional looking results. There is little that Casio can do to actively manage the migration path, ...

Different Cultures Different Times

Cultures that are radically separated by geography and distance in ancient times have often...

2 Different Speeches with Different Purposes

bring a personal note to the speech. This also adds to the credibility of the speaker as a person who knows John Farmer well. In...

Different Clients and Different Types of Social Work Practice

many motivated families waiting for help; the resistant families will call back when they finally feel the need; there is no need ...

Customers' Supermarket Wants Characteristic Assessment

from it. 6 I like to shop for bargain and am attracted to special offers 7 Quality is more important than price. 8 I like to have...

IT's Quality Culture

goals" (p. 41). The fact is not news to anyone working in IT project management, but its magnitude may be. At a time when busine...

Value-Based Management in the Financial Services Industry

Internal analysis can assist the organization in maintaining that activity. The value chain has grown in popularity because of it...

Hotel Industry Concepts of Performance and Service

resource based view, they have limited resources that need to be maximised. The measures are there to ensure that there are many w...

Issues in the Service Industry

In six pages and 2 parts this paper discusses the UK airlines industry and an in house fast food merchandising comparison and cont...

Patient Self Determination Act and Health Services Industry

less likely to have advanced directives (Hanson and Rodgman, 1996). This same study reported the use of advanced directives incre...

Janitorial Services in the Green Industry

In a paper of five pages, the writer looks at green janitorial services. The market that exists for such services is analyzed. Pap...

An Industry in Decline; Directory Enquiry Services

results in increased growth as competition brakes out, increasing service levels and decreasing prices. The usual economic models ...

Overview of the Cellular Phone Service Industry

had known how to do this, cell phones would have been on the market more than 50 years ago (Mehta, 2004). AT&T even developed a pr...

Balancing Loops and reinforcing Loops in the Service Industries

1 Figure 1 Balancing feedback loop In this loop it is possible to see how if there is an improvement in the quality of the servi...

The Rise of mLearning

e-Larning and mLearning are increasing in use in different venues, including industry and education. This paper discusses the tool...

The Process of Developing a Sustainable Tourism Attraction

Sustainable tourism is becoming increasingly important and attractive to the tourism industry. The writer looks at the way in whic...

Training in the Travel Company Industry

1996). This gives a foundation for the rest of the learning as it will set out the standards expected. The session will then need...

6 Interviews' Analysis

abounds for immigrants who seek out the fulfillment of American prosperity, affording them more productive and higher paid positio...

Industry Leader Vermont Teddy Bear Co.

building a huge industrial complex for which it was later sued for back rent. It also sponsored a NASCAR racing car without trickl...

Deregulation and the Airline Industry

knowledge and huge access to capital, which many run-of-the-mill businesses just dont have. But a competitive industry has...

Computers Need More Than Just Virus Scanning Protection

a five month period. Over 823 new viruses and worms appeared in just the Third Quarter of 2003. The speed at which...

Organizational Leadership and Politics

ahead and enjoy the practices of the past (or those of recent government bailout recipients), but not to flaunt them too flamboyan...