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Essays 1471 - 1500

An Intellectual and Industrial Property Protection Strategy

slogan and other unusual characteristics. For all they know, the slogan from the simple childrens rhyme ("Mary, Mary, quite contr...

A Comparative Analysis of Two Marketing Articles

A paper consisting of five pages compares two marketing articles that examine the issue of customer satisfaction with one discussi...

Merging with Microsoft

This research paper discusses a hypothetical business and what factors should be considered before making a decision to merge with...

Sales Increasing Through Customer Relations' Improvement at Saks 5th Avenue

In nine pages this paper discusses how Saks Fifth Avenue's retail changes generated sales increases through improved customer serv...

Company Improvement Prospectus of DataHelpers

In twenty five pages a small database business called DataHelpers is discussed in terms description of the online sales' companies...

Customer Satisfaction Evaluation

In fifteen pages this research paper considers the importance of customer satisfaction and the importance of its evaluation. Eigh...

Profitability, Customer Satisfaction, and Marketing Management

In five pages this paper examines marketing management, competition, and the important relationship between profitability and cust...

Quality Control Problems at Macy's

In seven pages this research paper considers the decline of customer service offered by the American department store R.H. Macy's....

Volkswagen Marketing Audit

This paper consists of fifteen pages and presents a marketing audit of Volkswagen that includes sales, market share increase objec...

Matthew J. Fishman's How to Increase Sales

A book review consisting of one page briefly describes the text coverage of self confidence, technique for effectively motivating ...

How Social Security Can be Reformed

In five pages this research paper discusses Social Security and how it can be reformed with privatization arguments for and agains...

Bigger is Not Always Better for Global Corporations

In twelve pages this paper discusses global corporations and the misnomer that bigger means better in an assessment of small compa...

Proposals for Reforming Social Security

In seven pages this paper examines proposals to reform the U.S. Social Security system within the next ten years. Six sources are...

Customer Relations and the 'Soft' Emotional Touch

In three pages this paper discusses what skills are involved in customer service effectiveness. Fifteen sources are cited in the ...

Alarm Systems and Loss Reduction

In five pages this paper discusses alarm and detection systems and how such security measures can reduce business losses. Six sou...

Outlook and Future of Shell Oil

In seven pages this paper describes Shell's organizational structures, considers its strengths and weaknesses, competition, and th...

Internet Privacy and Safety

New York at which the following statement was made, "Governments around the world should recognize the dangers that regulation of ...

Case Study of TRW Nelson

dependably when customers are happy and continuing to buy. Similarly, control of receivables indicates that there will be only a ...

Competition, Customer Satisfaction, and Utility Deregulation

transparency. Critics of the utility superpowers have generally complained that utilities exploit consumers and create an un-leve...

Retail Clothing Innovations

In twelve pages this paper discusses how a retailer must constantly design new and innovative marketing strategies in order to att...

The New York Stock Exchange (NYSE) and Foreign Firms

(Anonymous, 1992). The NYSE has been and still remains one of the most respected and certainly among the most recognizable of the...

Retail Outlets The Disney Store

In five pages this paper examines the uniqueness of the Disney retail stories in a consideration of location, customer base, and a...

Midwestern Downtown Area Retail Market Analysis

In eight pages this paper assesses a Midwestern community's customer base in this downtown retail market analysis. Four sources a...

President Bill Clinton's 1999 State of the Union Address and Social Security

In five pages this paper examines Clinton's references to Social Security system preservation in this address and considers whethe...

Aging Baby Boomers and Social Security

generation will affect the "golden years." The baby boomers will undoubtedly re-write the ways in which retirement is thought o...

Turning Lost Customers into Gold by Joan K. Cannie

show that customers tend to buy more from companies that they have patronized for a long time (12). The lifetime value of a custo...

U.S. Social Security System Improvements

Capital Hill, this tactic will serve to relieve some of the overwhelming pressure that buckles the current system. However, this ...

China Question and the National Security Council

According to the Office of the Historian in the Bureau of Public Affairs of the U.S. Department of State (), the National Security...

Effects of Downsizing

In five pages effects of downsizing on the company as well as its customer relationships are examined. Twenty sources are cited i...

Internet Commerce and Digital Cash

In nine pages this research paper presents an argument that favors digital cash as opposed to check, credit card, or paper transac...