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Essays 721 - 750

The European PHEC and the American DTC

advertising in the US Since the mid-1980s, the FDA has allowed DTC advertising in the US. Originally, a few DTC ads were allowed ...

Future Trends in Managed Care

that MCOs develop their capacity to handle changes that are driven legislatively by congressional response to public reactions to ...

Democracy Concepts of Jean Jacques Rousseau

citizens." The term "direct representation" is somewhat of an oxymoron as many have come to look at democracy as either a direct d...

The Mirror by Andrei Tarkovsky

of human existence and the ways in which all human beings relate to stress, desire, and feelings of social and personal alienation...

Xerox Corporation and How the Company Could Have Been Saved

Xerox wanted to diversify but their plans did not succeed ("Xerox," 2004). This was an important time for Xerox as its patent had ...

English Monarchy Threat of Mary Queen of Scots

David (2004) makes the point that in the first place, Mary was not groomed to rule Scotland in the way that Elizabeth anticipated ...

Starbucks Problems

Ethos for $7.7 million in 2005 which supports funding of safe drinking water projects run by non profit making organizations. Thes...

McDonalds and the Use of Activity Based Costing

(Cardos and Pete, 2010). The firm sells may different types of product, including chicken nuggets (known as McNuggets); this is ...

Problems at Tru-Fit

so it may be argued that there is not a specific motivation to increase the division prices, but with profit targets themselves th...

Economics Questions on Price, Supply and Demand and Elasticity

axis and price on the Y axis (Nellis and Parker, 2006). The demand line moves in the opposite direction; a downward slope, this sh...

The Problems of the Tickets for the World Cup

epitomised with optimal pricing. In a perfect model of optimal pricing, also know as perfect price discrimination the company will...

The Differentiation of Emirates Airlines

various characteristics such as the range and variety, the quality of the product, the features such as the use of brand names as ...

Advertising and Technology Issues Considered for Kudler Fine Foods

The writer looks at the fictitious case of Kudler Fine Foods, assessing the way a marketing campaign to support internet sales may...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

BT GROUP, SALES PROCESS AND ENVIRONMENT

Discusses BT Group plc (British Telecommunications), its history and how it is using sales process to develop and retain a competi...

Improving the Operational Aspects of AXA

The writer looks at the way AXA operated and identifies the after sales service area as having room for improvement and then sugge...

Forecasting Stock Needs using Statistics

the same general trend will be seen, this is usually performed using the ordinary least squares (OLS) method (McCullagh and Nelder...

Assessment and Recommendations for Bundy Asia Pacific

The writer examines a case study on Bundy Asia Pacific supplied by the student. The case study is set in the 1990s, when Bundy, a ...

Assessing a Breach of Contract Case from the Jury Perspective

bank? This means assessing whether nor not the bank were intending to create a contract. The bank are claiming that this was not t...

The Remuneration Packages of Sales Representatives in Two Companies

Two companies which employee outside sales representatives identified, the remuneration packages are outlined and compared and dis...

Economic Explanations for Specific Scenarios

need to be compared, with the future cash flows discounted in order to account for inflation. As time goes by it is unlikely that...

Cocoa Commodity Chain

number of very small producers. The majority of producers are smallholder farmers, who undertaking operations with their immediate...

An Internet strategy for Kudler Fine Foods

taking advantage of opportunities that are within their environment, which will complement the existing strategies. The paper exam...

Hyundai and The Macro Environment

the company was founded in 1968, this was a Cortina, a model that had been developed by Ford and was manufactured under an agreeme...

Potential Strategy for Samsung

In a competitive environment a firm has to be able to adapt and adjust, understanding the environment within which it is operating...

A New Strategy for Toyota

in Europe the firm has slopped further behind, and as such Toyota have a strong leadership position in number units sold. The fir...

Certainty and Uncertainty in English Contract Law for the Sale of Goods

of case law as well as statutes may indicate potential outcomes, but without laws that cover all scenarios and a legal approach wh...

English Law and the Creation of Certainty in the Trading Relationship

to be excluded by terms in contracts, such as the potential to expressly exclude the Contracts (Rights of Third Parties) Act 1999,...

Communication Case Study

methods of the communicating failing; this may be a breakdown with the sender, a breakdown with the method or a recipient breakdow...

Planning an Expansion

in order to maintain the first mover advantage, and keep ahead of many other companies who will reverse engineer the products once...