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Essays 1771 - 1800

An Overview of Integrated Marketing Communications

from the traditional business approach to advertising, wherein advertising functions were viewed as existing apart from "other pro...

The Trial of John Proctor - A Constitutional Assessment

evidence, and is an insufficient base upon which to press charges in the first place. Moreover, Proctor was not granted the due pr...

"Not for Women" - The Reinforcement of Patriarchy and Hegemony in Dr. Pepper Ten Ads

of the consumer for profit, in the Dr. Pepper Ten cultural artifact, through the lens of both Feminist and Marxist critical theory...

Wonderbra - Developing an Integrated Marketing Strategy

itself by eschewing the discrete advertising direction of other womens undergarment manufacturers of the type, embracing the more ...

Bumble Corporation: Exploring the Improvement of E-Commerce

For the purposes of this paper, the discussion of e-commerce will focus on the hypothetical company Bumble Corporation and their e...

Calculating costs for a Chase Production Strategy and a Level Production Strategy

(Chadwick, 2007). This is calculated in a month by month basis in table 1. Each month starts by looking at the level of stock whic...

Nursing Studies: Identifying the Underlying Theoretical Frameworks

order to infer what theoretical framework is being utilized, and why such a framework is appropriate for the context. This parag...

Disparity of Appearance in Spera's "My Ex-Husband"

imagery, metaphor" and so on (Spurgin 2003). The primary theme expressed in Speras poem is the disparity that exists between app...

Costing and Overhead Allocation

the allocation of the head office costs. In an environment where an employee undertakes a number of different tasks labor may also...

Law and the Impact of Evidence

investigation. Evidence can assume many forms including testimony from witnesses, forensic evidence such as DNA data, or document-...

Marketing Mix for Multinational Corporations

universal product code stamps and magnetic card readers. For this reason, it is curious to explore how such a legendary company ap...

Comparing the Promotional Activities of Timex and Rolex

undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...

The Vancouver Riots of 2011 - A Hobbesian Perspective

with one another and with figures of authority in order to maximize the best interests of each individual. When left without a cen...

Organizational Ethics and the Value of Transformational Leadership

paper, one might well suppose they were an independent business consultant contacted by the leaders of Conglomo Corporation, an in...

"The Scarlet Letter" and the Subversion of Puritanism

the entire monologue with a sense of poetics, inviting one to study the words more deeply in search of a hidden meaning. This idea...

Marketing Lessons

The writer looks at tools and strategies which may be used when a teacher delivers a person on marketing. The general approaches u...

Bringing Christianity to China

constantly threatened by invasion from the east (Mungello, 2005). In other words, China was at a high point in its history and Eur...

Diet Pepsi; Position, Research and New Marketing Campaign This

own brand colas, at the same, or a similar price to Coca Cola, which is aimed at supporting the idea that this is a premium produc...

Performance Assessments

the goals are to be reached. When a firm sets a strategy there will be plans made for organization and operational levels, with ...

A Psychological Analysis of Christian Grey

In a paper of nine pages, the writer looks at Christian Grey from "Fifty Shades of Grey". Using the five axis approach, the writer...

Brooke Army Medical Center Quality Improvement Overview

In a paper of eleven pages, the writer looks at quality improvement in organizations. Brooke Army Medical Center is used as a repr...

IT at Zara

their store, and determining order levels. Other employees were also empowered with intellectual capitals used; different groups o...

Hershey's; Strategic Analysis

firm has not diversified into some non confectionary food areas and the firm sells its goods in 90 countries (Hersheys, 2009). How...

Callaway Golf; Strategic Case Study

all sources of cost advantage... [and] ... sell a standards no frills product" (Porter, 1985; 13). The alternate strategy is that ...

Jane Austen - Response to Criticisms

In a paper of three pages, the writer looks at Jane Austen. Quotes from the novel are used to respond to criticisms of her writing...

Mill, Marx, and Contemporary Politics

In a paper of five pages, the writer looks at Marx and Mill. Their writings are used to give context to contemporary political iss...

Crisis Communication and Social Media

In a paper of six pages, the writer looks at social media in crisis communications. Using BP as an historical example, the paper r...

Classroom Use of Internet Tools

In a paper of three pages, the writer looks at using information technology in the classroom. Blogs and wikis are explored for the...

Assessment of Boeing

The writer examines the financial performance of Boeing using their 2011 accounts. The financial assessment is used to determine ...

How to Develop Strategy

Porter’s five forces of competitive advantage and using them to develop strategy is as applicable today as it was when he wrote th...