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Essays 211 - 240

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Social Equality and Religious Fundamentalism

that observation that Balmer first begins to discover a similar thread running through the entirety of the fundamentalist communit...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Cattle and Mining in the Economy of Colorado Economy

of course, in the hope that they would hit a large gold deposit and become wealthy. When the gold mines dried up, however, the pe...

Rio Tinto and the Mining Industry

Tinto, 2003). There is the need to work closely with host countries in the international mining operation, this means that issue...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Change Management Case Studies

This essay reports the experiences of two companies that wanted and needed to make changes. The managers in one company adopt more...

Future Suggestion on Kentucky Mining and Ecological Reclamation

are distinct regions which are characterized by distinct mineral, energy, and water resources. It is important for the student to...

Natural Environment and Canadian Business

copper smelter; the opening of the Chisel North mine in Snow Lake and the sinking of a new shaft in Flin Flon among other componen...

The Contrasting Geography of The British Isles and The United Arab Emeritus

partially due to the fact that no one location within the region is in excess of 120 kilometers from the shoreline (Embassy of the...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Planning Strategy and Information Technology's Value

are dependent on the efficient use of the higher levels of corporate information available now. Astute organizations are cognizan...

Operating Efficiency in the Bethesda Mining Company

From these values, the common approach to calculating ROE can be altered to effectively multiply ROE by 1, in the form of multiply...

Twin Lakes Mining Company, Tamarack Town Council, and Settlement Negotiation

percent of the clean up operation than is being offered at the current time. A broad approach is being taken; Twin Lakes Mining Co...

Data Mining and Hurricanes

and Peats (2000) river vortex example, they meet points of bifurcation requiring that they divert course in one direction or anoth...

Data Mining and Ethics

medical test reports to credit reports, and so there are a lot of opportunities to steal valuable information. Some believe that ...

South Africa and Tuberculosis

significant need for labour in this industry; this contributed to the massive expansion in respect to the urban African populatio...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

Ayers: "In the Presence of Mine Enemies"

or that Lee wanted to resign after Gettysburg. Ordinary people behave in ordinary ways. The North was shocked and dismayed by the...

Environmental Contamination on Navajo and Hopi Land

Grand Canyon in the last 15 years. Livestock have been poisoned and people suffer from respiratory illnesses and kidney disease ca...

Morality and Medical Data Mining

are immediately clear: incomplete responses will be of little value to a company that is trying to "fine tune" its medicines. Th...

Pollution: Green County Pennsylvania

in the Greene County area and that the leachate from these wastes contaminate ground and surface waters such as the Monongahela Ri...

How Has Services Marketing Shaped The Concept Of Marketing For Organizations

low level of accompanying services, these may be goods where there is a reliance of sales, such as car sales, the goods are the co...

Business and Free Trade

a while, products all look alike and quality declines. Consumers will buy them or they will not; in any case producers are able t...

Marketing Products, Services and Social Efforts

well. Product. The product, obviously, is that thing being sold. It does not need to be a tangible good, it can...

Marketing Issues; Segmentation

in the way marketing takes place. 2. The Importance of Segmenting For the marketing of a product there are three main ing...