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Essays 241 - 270

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

Investment Assessment Questions

would make sense that the risk premium will need to be higher, twice the risk cam be argued as twice the requires return, If this ...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Nintendo Wii; Marketing Objectives and Target Markets

dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

Marketing In Tourism

pleasure, holiday visiting to family and friends, college breaks, group trips, religious trips, educational trips and so on. Bryme...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

Change Management Case Studies

This essay reports the experiences of two companies that wanted and needed to make changes. The managers in one company adopt more...

Abstract and 1st Chapter on ERP Project

to be reached. One tool that has been used is that of MRP but with recent development the use of ERP is becoming more popular. E...

Procedures and Recommendations Regarding Mine Wastewater Treatment Processes

the mining industry continues to present many challenges to those seeking viable alternatives to the manner by which the issue has...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Fraudulent Financial Statements and Detection Through Techniques of Data Mining

In seventeen pages the ways in which data mining can detect fraudulent financial statements in auditing and accounting businesses ...

Overview of Data Mining

Classification is a way of assigning new information to categories that already exist (Whiting, 1997). Clustering, similar to cla...

Segregation in the South According to Charlayne Hunter Gault and Bebe Moore Campbell

sorry for colored people was just an excuse to talk about his personal blues" (Campbell 27-28). In this the narrator is illustrati...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

The Problem of Data-Mining and Data-Warehousing

finding patterns or correlations from databases ("What is data mining," 2008). Advances in data are able to see the processing of ...

Arctic Mining Consultants - Case Study

in the staking, including the amount of brush the men encountered. Furthermore, they were being transported by helicopter to their...

Mining the Seabed in Non-Territorial Waters and the use of Global Systems

A proposition is made and a multilateral organization created. The thesis presented goes to the idea that the United States should...

Assessing Risk to Creditors and Investors at Two Mining Firms

first level of risk must be to assess the risk to the capital. If a firm des poorly then there is the potential it will enter into...

Raymond Carver/"Little Things" and "Mine"

word "turned" is extremely significant because this "suggests that the story will also be about a turning," an ongoing process of ...

Production and Acquisition of Mine Resistant Ambush Protected Vehicles

Mine Resistant Ambush Protected Vehicles (MRAPs) have many advantages over uparmored High Mobility Multi-Wheeled Vehicles (HMMWVs)...