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Essays 2161 - 2190

VIRAL MARKETING: IS IT ETHICAL?

Discusses viral marketing and whether it is an ethical advertising tool. There are 3 sources listed in the bibliography of this 7-...

Is Net Present Value a Superior Appraisal Technique?

In a paper consisting of eight pages the methods of appraising a potential investment's value such as Payback, cost benefit ratio,...

Current Fashions in Risk Management

Risk management takes place organizations with the use of different tools and approaches. This six page paper looks at three appro...

IMC Concepts

The concept of integrated marketing communication (IMC) has been around since the late 1980s and more so in the early 1990s. Even ...

The Development and the Use of International Framework Agreements

The writer looks at the way employees rights have been protected with the development and proliferation of International Framework...

Observation of Older Adults, A Field Study

This essay discusses a student's observations of elderly adults and the student's interpretation of the observed behaviors, drawin...

Theory Utilization, Betty Neuman

This research paper describes how an advanced practice nurse used Neuman's systems model and assessment tool to aid in developing ...

Break Addiction to Tobacco

This paper continues on in the quit smoking program in a mental health hospital. The paper reports a simple revenue and expense bu...

Type One Diabetes Screening Tool

This research paper reports on the development of a revised, validated screen tool for disorder eating among type one diabetes mel...

Do e-cigarettes Work

The question is whether or not e-cigarettes work in terms of quitting smoking. This paper continues some earlier papers that were ...

Discussion of Change Theories for Specific Field

The paper begins by briefly identifying and explaining three of the standard change theory/models. The stages of each are named. T...

Basic Components of Advertising

pursued, it is generally accepted that more is better (Brierley, 2002). The strongest brands most often are those placing their n...

Nike and International Strategies

If we look to the evidence it appears to be mixed, with most brands undertaking a tactic of some elements that are standardised an...

Organizational Design, Management Knowledge, and the Contributions of Contingency Thinking

the ability to consider the way things may be different and then to look at the way this will impact on the company and then solve...

Direct Mail Correspondence Writing

interest and to hook them it wanting the read the entire letter or presentation (Westphal, 1998, Friese, 1998). Commitment to read...

Organizational Change and Management

state, Senge argues that this is cultural, and we are conditioned to resist change. However, although failure level may be high, s...

Using Critical Thinking in the Field of Nursing

or understanding when the staff or the doctors have to move on to the next client. Many patients complain that their healthcare pr...

Building Project Value Management

seen as indicating some of the different needs that are in place to the different users that will be considered as important by th...

Market Research and Role of Competitive Intelligence

such provide a tool that has different value adding characteristics. In defining competitive intelligence there are two facets, ...

The Impact on the Quality of Life for the Tube Fed Elderly

quality of life represents the extent to which an individual can continue living his or her normal existence without the overwhelm...

Marketing Case Study of FARAC

food. Sales will come in two forms, first there is the sale of the actual unit that will transform the ingredients into the meal d...

Questions on Marketing Answered

In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...

Internet Business Marketing

And the transformation is expected to become even more important as the twenty-first century unfolds (1999). While it seems as if ...

Safety and Health

also places emphasis on the role of ongoing training and self improvement. Even if we look at commercial models for the way an org...

Special Purpose Entities and Accounting at Enron

This approach was legal and acceptable under FASB rules at the time. The Enron-specific problem arose when Enron did not consolid...

FRAT and its Uses

higher, at 60% (Dowswell, 1999). It is not only the incidence that increases, but also the rate of resulting hospitalisation, and ...

Myers Brigs Type Indicator and Personal Managerial Assessment

develop are the ability to manage conflict productively and also to be able to effectively communicate and manage people with futu...

Chief Executive Officer's Organizational Management Tools

Achievement Theory and Maslows Hierarchy of Needs (reviewed below). Content and process theories are both in place to explain what...

Field of Nursing

exist for generations. Though Nightingale promoted a professional demeanor, nursing was not something that most well-bred women w...

Field of Nursing

opportunity to do. The earliest nurses were to provide patient comfort and care for patients in the manner that physicians expect...