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Essays 331 - 360

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Marketing Strategies for JP Business Solutions

In a paper of five pages, the writer looks at marketing strategies. JP Business Solutions is used as a hypothetical case study. Pa...

Assessment of JetBlue

The writer looks at the airline industry in 2007/8, and assessed the main drivers and success factors. JetBlue is assessed using ...

A New Strategy for ABC Life Insurance Company

about transaction costs and other financial considerations of profit centers. Clearly, additional analysis is necessary to assure ...

Pfizer Inc. Animal Health Products Case Study

poultry industry has been innovating in order to create more demand for its products. The poultry industry has been able to add va...

Gene One Case Study

to grow at twice the rate of traditional crops and thrive in a broader range of soils. In order to be able to leveredge the potent...

Management of Information Systems; The Use of E-Commerce as a Business Solution

the level of exposure to costumers that the company is able to achieve. British Airways undertook the internet strategy in an ...

Greenwaste Case Study

landfill (Moy et al, 2008). Overall, the risk and benefits of incineration appear to outweigh the disadvantages and provide a bett...

Production Scheduling Case Study

of the best in terms of flexibility, it is also one which will be most difficult to manage in terms of labour relations and the ne...

The Motivation for International Marketing Strategies

is a long definition and includes the aspects of creating value and managing customer relationships, this is giving more detail to...

The Benefits of Collaborative Negotiation

progress (externally, at least) by brokering favorable deals that lead to the establishment of a better position within the market...

Presentation for Customer Service Improvements

The paper is based on a case provided by the student where a telecoms company has committed itself to undertaking a strategy to th...

Research Design and Sampling Strategies

many immigrants feel as if they cant seek the aid of local law enforcement, because the political environment has turned law enfor...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

The Development of a Marketing Stratagem for McDonald's

and fries had all been there for more than two decades and Chicken nuggets were introduced in 1980 (McDonalds, 2010). In any mark...

Questions of Ghosn’s Changes at Nissan

The writer answers questions set by the student based on a case provided. The position of car industry and Nissan and Renault at t...

Southwest Airlines HR Case Study

relations school of management, where motivation is directly related to the quality of the employment relationship. Furthermore, t...

Do Consumer Desires Differ Across Different Markets

lower basic order needs have to be satisfied before higher order needs can be pursued. The basic needs start with physiological n...

How Unilever Leveraged the Finance Department to Promote Organizational Growth

the firm with its target market (Kotler and Keller, 2008). This can be examined from the marketing perspective, but it may be argu...

New HRM Strategy for CCDC

the use of HRM strategies in a manner that would add value to the operations. There is a very clear human relations approach where...

How to Improve IT Utilization

and decisions made without all the available or accurate data. Where improvement is needed in technology management the approac...

Competing in the West

companies. The Chinese environment is one where patent and intellectual protection law is weakly enforced; there are a large amoun...

Career Planning

first essential step in the pursuit of any lifelong goal such as this is to develop a "five year plan". In the development of su...

Cross-Cultural Management Solution for Riordan Manufacturing

as a result of any form of discrimination, which may take place at a conscious or subconscious level. Therefore, the issue is the ...

Applying Marketing Concepts to Increase the Sale of Tickets at a Sports Stadium

support a football club; they will purchase tickets for the games of their top placing, which may be tickets from the home stadium...

Vanguard Pricing Decision

closest competitor. This indicates that there are some levels of differentiation which may be able to come on a premium due to the...

Operations Case Study

the "rev head" and "hot rod" segment of the automotive industry. The traditional manufacturing processes that the company utiliz...

Big Drive Choices for Price and Differentiation

making their vehicles last longer during difficult economic conditions, This is a common move seen, with long lasting goods more l...

Analysis of Allied Irish Bank

undertaken a strategy operating within niche markets on a regional basis; an effective way of using the differentiation to add val...

Communication Case at Office Supply Store

talk with her own unit when considering new marketing ideas. In effect, this wastes time and the structure could cause tension if ...