YOU WERE LOOKING FOR :Defining Public Relations
Essays 91 - 120
In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...
In four pages this paper discusses public relations, technology and scientific reporting, and the ethics of 'selling science.' Th...
in his command. Says, Rawl -- who admits that even though he was not personally responsible for the accident, much of the respons...
segments, whatever those segments may be. Many nations have less well-developed sources of market information than are available ...
In four pages this paper examines the problem of e.coli bacteria found in Odwalla apple juice products from a public relations per...
In three pages a sample interview with a public relations professional is presented in a consideration of such topics as career co...
In twelve pages this paper examines public relations in a discussion of the role it plays within organizations that goes beyond th...
to communicate those messages. Politics is the struggle for power and the opportunity for vision and leadership. Public relations...
In twelve pages a sample interview with Glaxo Wellcome's chairman considers product public relations in a global marketplace. Ten...
tell their audience and to offer in the way of recruiting facts. It would be more effective to market separately so that the publ...
1988, the Assembly of the Public Relations Society of America adopted a definition of public relations: "Public relations helps an...
In the past several decades there have been repeated surveys by university groups, private public relations operations or even the...
specific the goal, the more effective one can be. For example, suppose the company needed to increase sales by nearly twenty perce...
in order to persuade them to come to the side of the corporation marketing the product. As consumers become increasingly savvy, i...
gone a long way by beginning the recall of Cream of Won Ton soup, and this information needs to be gotten to the media at once. Ho...
PR was almost essential in order to get accurate news out to the public as a companys crisis unfolded (Sorter, 1998). McCusker (20...
for known facts. However, it is important to realize that bias can - and does - exist even when an author is both qualified and r...
in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...
downloadable reading material. Barnes & Noble also jumped on the bandwagon with its e-reader, and this in part is what is donated....
In seven pages public management is discussed in terms of the management of human resources, organizational theory, formation of p...
In five pages this paper assesses the Nixon Administration in terms of its public relations and communications preoccupation. One...
and Visitors Association, "secondary cities tend to display the most initiative to sell themselves" (Bake, 2000, 65). PROBLEM 1 ...
In ten pages this paper examines integrated marketing communications in an evaluation of its effectiveness in sales promotion, dir...
In six pages this paper compares how public relations services are performed in France and in the United States with the increased...
In eight pages this paper discusses the sales promotions shifts to public relations. Twenty one sources are cited in the bibliogr...
In ten pages this paper addresses the student contemplating a study of public relations and includes objectives and strategies, va...
In a paper consisting of five pages the advantages of the NYPD implementing a program of cultural diversity in improving public re...
with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...
that the company always come out looking good, no matter how egregious their business practices may be. We have seen that too ofte...
approach; it can be very expensive. The use of television advertising may also be difficult due to the high level of interference ...