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Essays 31 - 60

WTO Regulations - Anti Dumping and Countervailing Measures

The writer explains when and how country may introduce anti dumping measures such as duties, and countervailing measures, looking ...

Preparation for a Project Assessing Influances on Loyalty in Hotel Guests

on the type of product, for example, where the product is a fizzy drink and purchases are made several times a week loyalty will h...

Marketing Issues at Classic Airlines

the company to more effectively use its resources with a focused strategy. Where there are products which are more exclusive or d...

The Strategy and Marketing of Tesco in Ireland

compete in a way that would attract customer and gain their loyalty as well as add value to the company. 2. The Strategy of Tesco...

Subway Sub Restaurant - Case Analysis With SWOT

DeLuca had intended to become a doctor and because Buck holds a doctorate degree in science (Doctors Associates Inc, FAQ, 2008). H...

Classic Airlines; The Problem

There is an opportunity to review the way in which the firms looks after its customers and provides service, this includes the cal...

Financial System Questions

help to create and support an effective financial system In order to be effective there is also the need for a sound monetary and...

Wigan Athletic's United Kingdom Customer Base

are not to make an immediate move to another team, but to become inactive for a while before moving. Currently the team are in the...

Marks and Spencer Marketing

rate than ever before. This paper will consider the way in which Marks and Spencer may adapt and meet consumer needs and increase ...

Net Gain by Hagel and Armstrong

Concurrently, these same companies are interested in building long-term relationships with their customers, and it has become appa...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Strategic Information Management; The Case of Tesco

groups and targeting the customers who would spend the most. The current loyalty scheme may be seen as the latest strategy to incr...

A Profile of Boots

and two speakers. Fifty years later, however, ...my own household has three cars, five telephones (not including three cell phon...

Creating Customer Loyalty at Boots

to increase spending. For example, most, including the Tesco and the Sainsbury and Visa Nectar card scheme give the equal of a 1% ...

Analysis of Airline Industry

fixed and the federal government had the final say on which markets specific airlines would serve. Many smaller airlines came int...

An Examination of Avis

In the survey of loyalty in the different sectors a points scheme is used, Avis achieved 119 point out if 120 (Avis, 2001). In ter...

Management of a Convenience Store

often work forty hours in a week. Employees are paid an hourly wage just above minimum wage; they begin at $5.50 an hour and it is...

Definition of Customer Loyalty Concept

what "satisfaction" actually entails. According to Edwards, Gorrell et al (1994): "There is a response in the customers that goes ...

Branding as a Critical Component of Advertising

An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a...

British Banking, the Internet and Bank Competition

In fifty pages online banking services with regards to Great Britain are discussed in terms of characteristics, profitability, cus...

Employee And Customer Loyalty at Federal Express

This paper examines the ways in which a large company, such as FedEx, can retain customer and employee loyalty in a highly competi...

Airline 'Frequent Flyer' Programs and Their Effectiveness

In eight pages this paper evaluates the effectiveness of airline frequent flyer programs in a consideration of marketing, the best...

IS CUSTOMER LOYALTY IMPORTANT TO A MARKETING STRATEGY?

Examines whether customer loyalty is absolutely necessarily to a successful marketing strategy. There are 8 sources listed in the ...

Roche Diagnostics 'Customer Delight' Achievement

The very nature of the environment in which Roche products are used dictates that Roche products must be free of defects. One of ...

Customer Satisfaction/Profitability v. Production & Quality

A 12 page research paper that explores the topic of customer satisfaction and how it is related to both profitability and product/...

Customer Relations Interview

into a fan or an advocate, good customer services that resolve problem quickly and professionally can help create an enhanced loya...

Gaining Customer Loyalty

and will often purchase a new product simply because of the brand. There are three primary models for branding: brand positioning;...

Issues of Employment Learning and Loyalty

development of innovation, and at the very least a higher level of compliance and co-operation (Huczyniski and Buchanan, 1996). W...

Workplace Loyalty

essential so that those above and below a worker will trust that individual. If he or she is not loyal it would be difficult to wo...

Textile Manufacturing and Accurate Measuring of Color

This paper considers the importance of measuring color accurately in the textile manufacturing industry in ten apges....