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Essays 61 - 90

Cost Savings in Email Communications

Tauhert (1998) lists six characteristics of an effective approach to knowledge management: * Collaboration. This...

Economic Wealth and the GDP Measurement

doing economically, than the Gross domestic product does. Although the Government views the GDP as the best indicator of the coun...

Police Officers and Measuring Arbitration Impact on Wages

officers salaries in the event of arbitration. The study is expected to prove that wages and salaries that are negotiated are com...

Homeland Security Personal Response

are occasionally updated, which means the activist is still under secret surveillance. Considering the culture of fear in which Am...

Marketing Proposal for Wynnbrice

increases the cost of the advertising. The first tool will be the use of short radio commercials. The majority of drivers will l...

Improving Customer Retention - Useful Measures

strategy may also be considered, looking at number of times this promotion runs, and the response rate. The last measure may be lo...

Proposal for Marketing and Measuring Customer Satisfaction in a Local Company

stated the integrated marketing communications; "is a concept of marketing communications planning that recognises the added value...

Comparison of Customer Service Standards at GE and AOL

good customer services is not this simple, there are also many strongly systems in place that have received a high level of invest...

B2B and B2C Marketing: Similarities and Differences

supposed to be given good information, but when it comes to B to B, there are things that the business owners are expected to know...

Defining and Measuring Corporate Culture

In three pages corporate culture is defined with six integration stages and Edgar Schein's three culture measurement concepts of E...

Customer Service from the Perceptions of Customers

In ten pages this paper discuses the differences between the way customers may view customer service and organizational perspectiv...

Using a Customer Corridor to Retain Customers

Cadbury Schweppes is the case study used in this report consisting of fifteen pages in which the development of long term relation...

4 Questions on Marketing Services

and KLM have eliminated the business classes they offered in the past. It appears that the world economy is improving, however, a...

Ritz Carlton Hotels and Customer Service

high standards even in minimum service because of its receipt of the Baldrige award. The Baldrige award is directly linked ...

Direct Market Strategy Development for UK Company

of interest allowing direct marketing to be targeted, either by direct mail, the telephone or e-mail. The first stage of any direc...

Creating the Fitness Center Information System

state-of-the-art treatment in various areas of health care, its information system for its fitness center is woefully lacking from...

Information Systems in Wireless Telephone Sales and Marketing

the customers needs. Introduction Database growth and management have been important from the earliest days of database dev...

Customer Service Scripts

form of exchanging revenue for the firms product or service, but it is the internal customers that keep the external ones returnin...

HRM and Its' Role in the Customer Triangle of Company, Employee and External Customer

or services that are provided and the processes will also be the result of the internal factors. The satisfaction of these diffe...

Creating a Fitness Center Information System

communicates bilaterally with the parent organizations financial, quality, human resources and other common area departments. Its...

Data Collection for PiggyBank

consumers lied when asked for their personal details over the Internet" (Study deems e-data unreliable, 2006; p. 2). Not only doe...

Letter Refusing Customer Claim

00000 Ms. Anne J. Thompson 2567 Gulf Shores Way Tallahassee, FL 00000 Dear Ms. Thompson, We want to thank you for being a Stoval...

Marketing Strategy: From Traditional to Customer-Targeted

information within them and understanding the theoretical frameworks in which each was undertaken. Literature Review Factory Produ...

Overview of a Reported Customer Service Experience

the conceptual perspectives of theorists like David Kolb, who asserted the value of understanding experiential learning, and Kolbs...

NORDSTROM AND ORGANIZATIONAL ANALYSIS

2002). The emphasis was on the "us" word, and the author was struck by how the rigorous detail to customer service is so strong at...

Gap Customer Service and Marketing Communications

and other community events, marketing communications is another area in which the GAP can make its presence known. One way in whic...

Marketing Communications Planning Suggestions

the problem, we can then define the outcome - which is that such a lack has meant huge numbers of returns, complaints about the co...

Taco Bell's LMS

be a good one to shoot for. What information was collected to build the labor-management system (LMS) and how was that...

Reply from Customer Service

In three pages this paper provides a sample letter addressing a customer complaint about ecommerce disclosure of personal informat...

Knowledge Creation and Tesco; The Successful Use of Technology and a Loyalty Scheme

1. Introduction The commercial environment is becoming increasingly competitive. Companies need to find ways of keeping and then...