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Essays 31 - 60

Branding as a Critical Component of Advertising

An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a...

Management of a Convenience Store

often work forty hours in a week. Employees are paid an hourly wage just above minimum wage; they begin at $5.50 an hour and it is...

British Banking, the Internet and Bank Competition

In fifty pages online banking services with regards to Great Britain are discussed in terms of characteristics, profitability, cus...

Employee And Customer Loyalty at Federal Express

This paper examines the ways in which a large company, such as FedEx, can retain customer and employee loyalty in a highly competi...

Airline 'Frequent Flyer' Programs and Their Effectiveness

In eight pages this paper evaluates the effectiveness of airline frequent flyer programs in a consideration of marketing, the best...

Net Gain by Hagel and Armstrong

Concurrently, these same companies are interested in building long-term relationships with their customers, and it has become appa...

Wigan Athletic's United Kingdom Customer Base

are not to make an immediate move to another team, but to become inactive for a while before moving. Currently the team are in the...

The Strategy and Marketing of Tesco in Ireland

compete in a way that would attract customer and gain their loyalty as well as add value to the company. 2. The Strategy of Tesco...

An Examination of Avis

In the survey of loyalty in the different sectors a points scheme is used, Avis achieved 119 point out if 120 (Avis, 2001). In ter...

A Profile of Boots

and two speakers. Fifty years later, however, ...my own household has three cars, five telephones (not including three cell phon...

Preparation for a Project Assessing Influances on Loyalty in Hotel Guests

on the type of product, for example, where the product is a fizzy drink and purchases are made several times a week loyalty will h...

Investment Risk

the potential of the company. In addition to the financial performance measured by ratios such as profit margins, the investors wi...

The Impact of Corporate Culture on Customer Services - A Proposal for Case Study Research

The writer presents a proposal to assess the link between corporate culture at an airline and the reasons for poor levels of custo...

Total Quality Management and Customer Service

First, customers want quality and theyll pay what they think is fair value to obtain it. This is a basic premise of any type of ma...

Customer Satisfaction/Profitability v. Production & Quality

A 12 page research paper that explores the topic of customer satisfaction and how it is related to both profitability and product/...

Customer Relations Interview

into a fan or an advocate, good customer services that resolve problem quickly and professionally can help create an enhanced loya...

Roche Diagnostics 'Customer Delight' Achievement

The very nature of the environment in which Roche products are used dictates that Roche products must be free of defects. One of ...

The “Washington Consensus” and Latin America

that interdependence has been substantial. Foreign debt has been its primary manifestation but there have been problems relating ...

IMC Concepts

The concept of integrated marketing communication (IMC) has been around since the late 1980s and more so in the early 1990s. Even ...

Gaining Customer Loyalty

and will often purchase a new product simply because of the brand. There are three primary models for branding: brand positioning;...

Issues of Employment Learning and Loyalty

development of innovation, and at the very least a higher level of compliance and co-operation (Huczyniski and Buchanan, 1996). W...

Workplace Loyalty

essential so that those above and below a worker will trust that individual. If he or she is not loyal it would be difficult to wo...

CUSTOMERS AND BRAND RELATIONSHIPS

(approximately $1,600 million in 2006) (MarketWatch, 2008). Also, as of this year, the company is the main sponsor for NASCAR, whi...

A Comparison of Two Major Characters in Literature, Sophocles' Antigone and Shakespeare's Hamlet

the king is furious at his sons interference. The king asks if the reason he has come was to save Antigone. His foreknowledge, whi...

B2B and B2C Marketing: Similarities and Differences

supposed to be given good information, but when it comes to B to B, there are things that the business owners are expected to know...

Comparison of Customer Service Standards at GE and AOL

good customer services is not this simple, there are also many strongly systems in place that have received a high level of invest...

Charles Peirce's Account Of Truth And Reality In "How To Make Our Ideas Clear"

perception is that which we, as humans, have been trained to discern as a species, inasmuch as the certain quality of perception r...

Confucianism Taoism and the Superior Man

Confucianism and Taoism are two of the Easts largest...

Andrew Cherlin's Introduction to Public and Private Families

we spend most of our personal lives, it is within this context that we make decisions about personal concerns, like whether to mar...

Justice Concept

the supreme principle, the fundamental principle on which any well-ordered society could live (Bhandari, nd). Plato was certainl...