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Essays 841 - 870

Benefiting and Educating Consumers Through Advertising

seen) at the time. Nearly a quarter century later, Wechsler (2002) reports that "African-American physicians regard direct-...

Article Reviews on Consumer Confidence

feel secure about their future ability to make money, the confidence level goes up. Aeppel (2005) on the other hand looks at the d...

1987's Consumer Protection Act and its Impact

against consumer products. Against this we can look at the CPA and its aims and then look at the way this has materialised in term...

E-Health: Policies And Procedures To Protect Consumer Confidentiality

which is where the AIDS population appears to lose its right to privacy. Schmidt (2005) notes that more currently, the Kennedy-Ka...

Two Part Tariffs and the Consumer Surplus

costs to find the optimal levels of sales. However, this may also be seen as losing some potential income at the cost of making mo...

Canadian Consumer Culture & the Environment

was not, as it had been during the Depression, a function of what the consumer could afford, bur rather what the then could find (...

Why Engineers Should Not Design Products for the ‘Average’ Consumer

characteristics. They will include will be made up of strong heavy ruby players, large sumo wrestlers, short and very light weight...

Baudrillard and Weil: Two Concepts of Consumer Society

attempts center "on the system of objects in the consumer society ... and the interface between political economy and semiotics" (...

Trouble Shooting in Services Industries

communication will have fewer levels to traverse with fewer gatekeepers so that there is a greater chance of management at higher ...

CONSUMER LOYALTY AND HARLEY DAVIDSONS

in branding. And there is quite a lot of feistiness among customers when it comes to branding. You wont see someone riding a BMW c...

A Case Study of the Consumer Protection Safety Act

the company relented. Employees were interviewed about all stages of the manufacturing process, from production to distribution, a...

INFLUENCE OF CULTURE ON CONSUMER BEHAVIOR

Marketers have been trying for a long while to determine what factors might influence buyer behavior. There are obvious factors - ...

New Performance Measure for Hospitals

There is a new method of assessment for the performance of hospitals. It is national and standardized which will allow consumers a...

Consumer Loan Costs and Variable Rate Mortgages

The paper looks at issues associated with consumer finance. The first section looks at the cost of loans, including interest rates...

Consumer Cooperation for Rate Increase: BC Hydro

This 3 page paper gives an overview of the company BC Hydro. This paper includes a discussion of the campaign by BC Hydro to convi...

Consumers and the Patient Protection and Affordable Care Act

This paper considers the relative impact of Obamacare. Texans in particular have not always benefited from the federal mandate on...

Does Clever Advertising Entice Consumers?

true; a moments reflection will reassure us that while thousands of new products are introduced every year, most of them fail (Cha...

Explaining Utility Maximization with the Use of Indifference Curves

link between the value of labor input and price of a good (Marx, 1999). The problem with this approach is the way in which it as s...

UTILITY, CONSUMER SURPLUS AND VOLUNTARY EXCHANGE

consumer benefits from by being able to purchase a product or service for a price less than what he or she would otherwise be will...

Bone Density And Dieting: Consumers

who denies it is by conducting a bone density test.12 Oftentimes people are bound by a motivational force greater than thei...

Emerging Markets' Risks and Rewards

where securities are traded in the public market, is not defined as a developed market by indices such as the Financial Times Indi...

Internal Marketing's Concept and Value

2004). In order to communicate effectively with the employees there needs to be a greater commitment and level of input to win ove...

Local Markets' and International Brand Value Creation

range of reputable sources. These can be used to frame and explain the results that are obtained from primary research. It is also...

Interactive Marketing's Value

taking place at the same time to discourage attention. Other forms of marketing such as direct mail and internet marketing have fe...

Article Review on Market Strategies and Marketing Research

researchers can help in terms of finding relationships when it comes to customer needs and wants (Matthyssens and Vandenbempt, 200...

Automotive Market's Microeconomic Analysis

to decide to purchase a new car and commit to years of high payments when consumer confidence is low or when the households primar...

Soft Drink Market and Marketing Communications

can also create a level of identification. Diet Pepsi is very effective at communicating, and as the number one diet drink globall...

Singapore and the Marketing of Customer Relationship Management Marketing

argues that it is the share of the customer that is the measure of relationship marketing. Adrian Payne identified six markets ce...

Marketing's Sociocultural Environment

full detail the social-cultural environment as it pertains to marketing - as understanding this environment is important when it c...

Marketing Audit and New Product Marketing

we consider McDonalds there is a corporate strategy where the brand is important. The products are all designed to be easy to prep...