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Essays 841 - 870

Women and Consumer Behavior

A study proposal considering women's consumer attitudes and habits is presented in five pages that includes a general overview, 3 ...

Overview of Consumer Research Groups

Consumer Research Groups are considered in ten pages with terminology definitions, issues, functions, and significance included in...

Kean College Consumer Satisfaction Study

In nineteen pages Kean College 1995 surveys of college students regarding their school attitudes are analyzed in terms of data exa...

Psychology of Consumers and Three Case Scenarios

In fifteen pages three case scenarios of a JVC video recorder purchase, switching from Marlboro reds cigarettes to Lights, and buy...

Celebrity Product Endorsement and Reaction of Consumers

In seven pages a research project on advertising utilizes a survey in order to evaluate how effective celebrity product endorsemen...

Bottled Versus Tap Water: Environmental Impact

transport. Moreover, it is a lesser threat than its plastic counterpart when reaching its final resting place in a local landfill...

CONSUMER PRICE INDEX AND PERSONAL IMPACT

those things that people need, but its not something that is a constant "must buy" scenario. But theres been an increase in the ap...

PATIENT SAFETY AND CONSUMER-DIRECTED HEALTH CARE

had pushed through legislation mandating mandatory medical error reporting (Hosford, 2008). Additionally, and perhaps more importa...

ARTICLE REVIEW - CONSUMER BEHAVIOR AND PRICING

regardless of price (Thilmany et al, 2008). The authors are onto something here that is quite right - price is not...

Coca-Cola And Pepsi Advertising Influences Consumers

rivals since each was founded. Coca-Cola consistently wins greater market share than Pepsi. The two companies have engaged in aggr...

A COMPARISON BETWEEN STORE BRANDS AND NATIONAL BRANDS AMONG CONSUMERS

one another. Yet for some reason, the consumer will gravitate more toward the national brand than the store brand - unless the pri...

How Consumers Can Avoid the Negative Effects of MSG

underlying asthma trigger (Stevenson, 2000). Onset of symptoms is usually within fifteen hours of the consumption of MSG (Taliafer...

Internal Influences On Consumer Behavior - Starbucks

Starbucks experience, a time to drink coffee, sit and read, listen to music, chat with others. But, it goes further. The busy cust...

COMPARING CONSUMER SPENDING IN THE US AND ATLANTA DISTRICT FEDS

poor retail results (Sixth District). Tourism-related spending was also weak, though theme park attendance and cruise bookings wer...

Harvard Business School Case Study Analysis: Giant Consumer Products

ROMI too (Bharadwaj & Delurgio, 2009). In other words, the company could not do an off the cuff investment in a sales promotion wi...

CONSUMER MOTIVATION AND DECISION-MAKING PROCESSES/PORSCHE

influence consumers perceptions, attitudes and buying preferences. Luxury brands and their impact on consumers has also been inves...

A Case Study of the Consumer Protection Safety Act

the company relented. Employees were interviewed about all stages of the manufacturing process, from production to distribution, a...

CONSUMER LOYALTY AND HARLEY DAVIDSONS

in branding. And there is quite a lot of feistiness among customers when it comes to branding. You wont see someone riding a BMW c...

INFLUENCE OF CULTURE ON CONSUMER BEHAVIOR

Marketers have been trying for a long while to determine what factors might influence buyer behavior. There are obvious factors - ...

The Consumer Culture and the Media

radio are very powerful media and have the ability to shape consumer attitudes. This paper identifies three trends that have arise...

Changing Markets, Cost Efficiency Maintenance, and Market Evaluation

In nine pages this market evaluation study discusses changing markets and the variables to be considered if cost efficiency is to ...

Emerging Markets and Efficient Market Hypothesis

In twenty one pages EMH is examined within the context of the emerging markets of Latin America, Mexico, and Asia. Twenty sources...

Economy of Sweden and Asian Markets' Impact

In five pages the Asian currency crisis and its impact upon the Swedish economy are examined in a discussion of manufacturing and ...

Multi Level Marketing 'Future of Marketing' or Scam?

1995). With more than 12,500 direct employees, Amway also claims to have more than 2 million independent distributors globally. ...

Foreign Markets' Investment

In five pages this paper consider such topics as the Euro and the currency crisis in Asia in a discussion of foreign bonds and sto...

Marketing's Cross Cultural and Cultural Influences

include language barriers, socio-economic status, religious beliefs, or other forms of restrictions that neglect to include the im...

Marketing Focus Changes and a California Financial Computing Marketing Plan

In twelve pages this paper examines a California based software business's need to change its marketing concentration in a present...

International Oil Market's Present and Future

In six pages this paper examines the oil industry's international market of the present and future. Five sources are cited in the...

Marketing Analysis for DuoLine Marketing

In five pages this fictitious company is the focus of a marketing analysis that includes a position statement, marketing statistic...

Professional Marketing Services' Marketing

In five pages this paper considers how to effectively market a new professional advertising and marketing services' business in a ...