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Essays 151 - 180

Designing an E-business Application for Starbucks

crowded market of hundreds, the inability of users of a single ISP would not be of great concern. The difference here is that AOL...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Negotiating a Downsizing Settlement at Gamma

pay for the further redundancies the facilities may be sold of as development of commercial property. This would lead to the redun...

TiVo Case Study

features. The company has found that the take up rate was good and once the subscriber made a commitment they would be a long term...

Requirements of a New Leader

must include some of the significant figures who have been involved in efforts that support personal accountability. Former Presi...

Marketing Plan For A Robotic Vacuum Cleaner

This is a product which will appeal to a broad range of users, including those who do not like vacuuming or sweeping,...

Marketing Plan for ICM

and relationship building are at the heart of this mission. Consistency of messages is a key element in achieving the companys mis...

The Use of Cafeteria Benefits Plans in Comparison to Traditional Health Benefits Plans

8 pages and 9 sources. This paper provides an overview of cafeteria benefits plans and traditional health benefits plans in order...

Hershey's; Strategic Analysis

firm has not diversified into some non confectionary food areas and the firm sells its goods in 90 countries (Hersheys, 2009). How...

AT&T and Strategy

plan of action and a practical application before success will be achieved. When looking at the way strategy seen in much e...

The Impact of Companies Adopting Green Policies

of global warming and sustainability has been aided by the documentary an inconvenient truth that has been able to raise public aw...

Harrison-Keyes E-books Case Study

very successful. A similar opportunity now exists for the publishing industry. There is a great future potential, in the Memo fr...

Management Planning at Boeing

and aggressively cuts costs. The 787 Dreamliner has been the project that would have the potential for elevating Boeing abo...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

AN EXPLANATION OF LOW-COST STRATEGY

cut almost to the bone. The end result is that it can pass those lower prices along to customers. Because customers will tend to c...

Three Stages in the Development of a Distance Learning Program

Cronin, 2005). The university offers lessons that are delivered in a range of mediums, including the use of video presentations, p...

Proposal for a Regeneration Project to Reduce Unemployment

able to contribute. The aim of Community for Commerce may be summarised in a mission statement which reads "To improve the envir...

Nature of Victory in Russo-Japanese War

February 8, 1904 and September 5, 1905, was decisively won by the Japanese. There has been some debate as to whether or not the Ja...

A New Strategy for Kudler Fine Foods

gourmet food through the concept of a premium retailer setting. The firm has been successful and now wishes to introduce a new str...

Grand Strategy of Caterpillar

not allowed to sit on the board of directors (which cost Barton two potential allies in former CEOs Fites and Schaefer). The downt...

Social Work with Refugees to Australia

Joseph is a silent sufferer, however. He appears to be suffering ill effects of his treatment in Africa, and his present circumst...

Pricing Strategy for Alma Products Inc.

higher price. However, this may also be difficult, as higher priced products will take longer to establish market share, this is a...

Jamcraker Case Study

they not may be seen as offering increased risk, especially following the dot.com failures. This increased the reliance placed by ...

Different Health Plan Types

12 pages and 12 sources used. This paper provides an overview of an emerging system in providing health benefits by employers. T...

Hypothetical Business Marketing Case Study

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

Case Study of THL in 2004

economy (Akoorie and Scott-Kennel, 2005). Industry has this level of interest is likely to receive a degree of political support. ...

Google’s Decision to Launch an Operating System

strategy to be successful, attracting the same customers to make use/purchasers of the new products the company is best served by ...

Change Process

questioning is strongly discouraged (Brennan n.d.). Employee behavior is monitored and controlled, often through the use of punis...

A New Product at Starbucks

to begin offering freshly=squeezed juice from local produce farms. These include both fruit and vegetable juices. The societys att...