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Essays 811 - 840

New Product Sales and Marketing Plan

Many other flour based staples are able to be used in savour and sweet application, such as bread, batters, and non four based sta...

Research Project Design

models already studied, or other ideas that have been developed, can be applied to their own unique situation, primary research ha...

A Case Analysis of Madcap Craft Brew

"big box" retailers in ways that the giants cannot duplicate, building loyalty among customers that the giants can only hope to ap...

Confectionary Aspects of Nestle

be lunched in September 2005 called Baci, which will be backed by a ?28 million marketing campaign over three years (Grocer, 2004)...

Developing and Marketing New Services and Products and Consumer Attitudes

fair Trade, or received a good review in a food and drink magazine. It is worth noting that this will also reflect political chang...

Business and the Creation of Value

to be made up of push factors and pull factors. The pull factors may be seen in the attraction that new markets hold, such as new ...

Planning and Strategy Implementation Questions

this problem and developed solutions to it. Sometimes when things are presented in black and white, even the most stubborn CEOs yi...

3 Successful American Company Examples

that is doing well and giving back to the community. Microsoft is easily another American success story, as is the older, but stil...

Strategy Plan and Marketing Mix for Slip on Soccer Cleats

do quite well, forcing other competitors to keep up with it. One major component of the marketing mix is, of course, the...

Italy's L'Oreal Elvive and the 4 P's

consumer demand in that area at the current time. This is not yet mature market, but it is maturing, The prevailing economic condi...

Global Operations of Intel

In three pages this paper assesses Intel's success in international markets based upon its products and performance. Four sources...

N Gage Market Research Project

If they "start to introduce next-generation services in 2003, GPRS and UMTS non-voice revenue will increase dramatically" (Study p...

Economy of China and Foreign Direct Investment Effects

Chinas FDI Policies In the late 1970s, China began opening the door for foreign direct investment (FDI) (Fung, Iizaka and Tong, ...

Marketing the Bowflex Machine

(About the Nautilus Group, 2003). The Nautilus, Schwinn, Trimline, and StairMaster consumer fitness products are sold through ret...

EU and UK Law Applied to Case Study Involving Faulty Goods' Sale and Pregnancy Discrimination

In a paper consisting of twelve pages and three parts EU and UK law applications are examined in terms of territorial arrangements...

Internet Utilization of Virgin Records and Liz Claiborne

But Liz Claiborne has also worked in cyberspace as well. Needless to say, Claiborne has its own website, www.lizclaiborne.com, whi...

Marketing Product and Price

important to realise that price can be very distorted in the eyes of the consumer, with price perceived by reference to other comp...

Perceptions, Products, and Marketing

million compared to only $14.2 million in 1900 (Peiss, 1998). The increase in put down to an increase in the perception of cosme...

Economics and Technology Transfer as it Relates to Cisco Systems

and Duffy, 2003; p. 1). Because they are based on a common source, there are no compatibility issues with these applications. Th...

Perceptions and Product Marketing

1998). The increase in put down to an increase in the perception of cosmetics due to the way advertising was taking place, aided ...

Burger King's Whopper Product Analysis

down or on the move, without the need for cutlery. The location of the restaurant is also important, and as such we can see that i...

A Church and Dwight Business Analysis

In using Michael Porters Five Forces model (which focuses on a barriers to entry, competitive rivalry, buyer power, supplier power...

Product Liability and CEOs

fictitious scenario Inc. magazine in 1998 asked to question in its Black and White section, "Would you lie to save your...

Creating Brand Name Recognition

name gives consumers a reason to favor one product over another of similar quality and price. A brand name can have both a functio...

Old Spice and Men's Toiletries' Marketing

which retail for 99 cents, five cloths per packet with four packets in a package for US$3.79 to US$3.99 (Grossman, 2001). This pac...

Sexual Images of Women in the Media

to satisfy the demand of their target market. Each of these magazines will appeal to a different sections of the female populati...

Important Issues in Marketing

The brand was devalued and sales dropped as process dropped. The company lost their exclusivity. The opposite may be seen as the b...

Contributing Factors to Enron's Downfall

a great deal to do with the number of external factors and affiliations which many say reveal a weakness in the competitive and ri...

Fashion Marketing and the Effects of Technology and Economics

be the source of media attention and speciation. The products were seen on a range of television programmes and gained value publi...

Harvard Business School Case Study on the Rohm and Haas Chemical Company

One main product introduced by Rohm and Haas was known as the biocide Kathon886 MW (K886), a liquid that was a primary maintenance...