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Marketing and Brand Management at JetBlue

Delta and Ted by United Airlines, both of which are now defunct (Maynard, 2008). In 2002 the airline flew its 5 millionth customer...

Oil Prices and Airline Budgets

of hedging and how the airline will fare will depend partly on the type of instrument they use (Flottau & Wall, 2008). This is a g...

The Competitive Strategy of Southwest Airlines

the resources and knowledge gained from the AirTran acquisition. The report will look at the company, consider the way in which i...

Annotated Bibliography for Research on Southwest Airlines

text is able to answer many of the questions about the organisation, focusing on leadership and relationships, with context given ...

Is There a Correlation between the Profitability and Practice of Hedging in Airlines?

of market conditions at the times airlines do not need to utilize fuel. Brooks and Carter et al. (2006) observed that hedging pra...

Southwest Airlines Generic Strategy

way that the airline competes and assess that strategy the firm uses in the context of the four generic strategies. 3. Southwest ...

If Marketing Aims to Meet Customer Needs Why are Customers Rights an Ongoing Issue?

as there is a need to satisfy both individual and organizational objectives. The organization objective will be to create a profit...

STRATEGIC ISSUES WITH STARBUCKS, SOUTHWEST AIRLINES AND TOYOTA

paper, well attempt to answer these questions by focusing on other companies. The two weve selected are Southwest Airlines and Toy...

CLASSIC AIRLINES -- AN EXERCISE IN BENCHMARKS

This 3-page paper provides an explanation of the airline industry and CRM. Bibliography lists 6 sources....

Website Questions

but altering the destination did. London and Milan are listed as destination cities of all three airlines and the assessment was ...

Managing Risk at Southwest Airlines

fuel surcharges and look for ways increasing income, such as charging for checked luggage. Southwest are managing this financial r...

Japan Airlines and eTicketing

airline which was bureaucratic and unfriendly. The main rival was that of All Nippon Airways (ANA) which was perceived in a more p...

Midwest Airlines (Overview and SWOT Analysis)

problem with pilots and their union for example. In 2008, the pilot union noted that Skyway management refused to provide Skyway ...

Managerial Balance - Control Of Product Versus People

the appropriate technology requires planning and proper implementation of the technology (Spafford, 2003). Lacking either of these...

Motivating Employees At Three Companies - A Tutorial

has to do with your TPS Writers opinion. You should use your own opinion. For example, you might not believe in Maslows or Vrooms...

Benchmarking; The Classic Airlines Case Study

their strengths to gain customers and sales increased. The potential strategy for Classic From this case there is ability to se...

External Influences on Different Types of Organizations

as a luxury when it is undertaken to leisure purposes. If there is an economic downturn within an economy, such as one which is oc...

BOEING & AIRBUS JUMBOLINERS ARE SUPER PROBLEMS

In this day and age of globalization and international trading, the airline looms as a massive symbol. Given its importance in bri...

BRITISH AIRWAYS, THE AIRLINE INDUSTRY, AND E-COMMERCE

during FY 2007, it carried approximately 33 million passengers and 762,000 tons of cargo (Datamonitor, 2007). Employee pro...

Designing a Performance Management System for Southwest Airlines

a performance management system that assesses processes and efficiency enroute to arriving at the bottom line. Measuring Performan...

Research Proposal: Airline Industry Profitability and Risk Management

A 73 page paper discussing risk management and its effects on profitability in the airline industry. The paper is a dissertation ...

Wage Discrimination in the Airline Industry

preventing women getting to the top. However, it was found that women managers were not being paid the same as their male counterp...

Airline Industry - Profitability And Risk Management

industry. There are five general risk categories: safety risks, strategic risks, hazard risks, financial risks and operational ris...

Southwest Airlines and the Problems Catering For Passengers with Disabilities

Southwest Airlines has had problems dealing with disabled passengers. This 11 page paper examined the company, considers how and w...

Economic Profile : Airline Industry

of airline tickets affects the demand. Rubin and Joy (2005) reported that the demand elasticity for leisure travel is 2.4, which i...

Global Warming and the Aviation Industry

formed as a result of the emissions (CAA, 2009). The fuels used by aircraft is the main problems. Aviation fuel is made up mostl...

PEOPLE EXPRESS, THE BUSINESS AND THE DISASTEROUS BREAKDOWN

employees wanted to try ideas and make decisions that matched the "precepts," they wouldnt require approval. Furthermore, the idea...

Air Asia and BA; PEST Analysis

interestingly permission was later granted to the subsidiary airline of MAS; Firefly. This indicates that there is a degree of bia...

SOUTHWEST AIRLINES, CORPORATE CULTURE AND SUCCESS

(and still knows) how to keep their employees happy. Rather than focusing on customer service, SWAs motto is employee first. The b...

DYNAMIC PRICING AND AIRLINES

a date of expiration for the seats (once the airline flies, if a seat is empty, it stays empty). Furthermore, capacity is fixed in...