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Essays 121 - 150

CUSTOMER SERVICE INDICATIONS IN A SERVICE-ORIENTED BUSINESS

the important elements of the service to be provided (with results for the customer) (Peros, 2006). Another is perception. This is...

THE IMPACT OF CUTBACKS AND LAYOFFS ON SERVICE COMPANIES

is hard on any company; both on the employees who are cut from the staff and those who are left behind to pick up the slack. Its e...

Ethical Issues and the Responsibility of Marketers; Marketing Tobacco, Alcohol and Financial Services

their goods, and while the UK may have controls, many other countries, especially developing countries, do not have those controls...

Airline Case Study; Correlation between Age and Maintenance Costs

maintenance costs does not mean it is always true, and as such it needs to be assessed whether or not it is true in this case. Not...

Strategy for Emirates Airline

as a top airline due to its geography and technology with the only factors hampering its further growth and global impact being ca...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Saatchi and Saatchi

support the share price as the stock market had obviously some concerns regarding the companys future. The targets, which were m...

New Business Concept - Mobile Brake System Servicing

may also be serviced as the majority of cars and entrance barriers into the car segment, for both commercial and for domestic car ...

Measurements of Service Quality

result of "gaps" that exist between different aspects of an organizations performance; by bridging these gaps, service quality wil...

Customer Satisfaction and Online Banking

customers, after which the responses will be subjected to statistical analysis to test the following hypotheses. The primary hyp...

Using Statistics - Nyke and the One Size Shoe Plan

The writer uses statistics in a case designed to show how statistical analysis can help with the decision making process. Nyke, a ...

Gap Analysis: Global Communications

An 11 page paper discussing options available to Global Communications, a company planning to offshore much of its customer servic...

A Research Project To Determine The Best Way Of Increasing Customer Loyalty At Scandinavian Airways Systems (SAS)

keep customers can be the difference between success and failure. One firm that has already instigated a loyalty scheme is ...

Southwest Airlines' Service Analysis

passengers every year to 57 cities in 30 states with more than 2,600 flights per day (Southwest, 2000). They have 360 of the newes...

Roche Diagnostics 'Customer Delight' Achievement

The very nature of the environment in which Roche products are used dictates that Roche products must be free of defects. One of ...

Competitive Marketing Strategies for United, American, and Delta Airlines

In ten pages each of these airlines are examined in an overview that comparies their approaches to marketing and their strategic s...

Comparing Management at United, Delta, and American Airlines

American flight across the U.S., enabling clerks to tell instantly which seats are free. AA called its new system the Semi-Automa...

Analysis of American, Southwest, and Delta Airlines

throughout the Americas, Europe and the Pacific Rim (Cummings (a), 2004). The owner of American Eagle, AMR has expanded by acquir...

Profit and Nonprofit Organizational Performance

missions of both of these institutions are different. In the example presented, for example, the for-profit hospital is in the bus...

The Importance Of Metrics For Monitoring Organizational Performance

against previous performance, idea goals or best practice figures. Metric may be used in a variety of context, form use in single ...

IT and Effective Valuation

In a paper of four pages, the writer looks at valuation of information systems. The metrics utilized for assessing efficiency and ...

Choosing a Well-Known Personality to Endorse an Airline

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...

The US Airline Industry - PEST and Porters Five Forces Analysis

in place for some time. 2. Introduction Southwest Airlines is the largest and arguably one of the most successful US domestic ai...

lOw-Cost Airline That Did Not Make It

Many small airlines were founded in the 1980s, some were successful, some were not. This essay discusses People Express airline. T...

The Value of Fuel Hedging in Small to Medium Airlines

that the organization can ensure that they continue to purchase fuel at the current rate, even if the actual market value of the c...

Successful and Unsuccessful Leadership Examples

are empowered to help the customers. The main aim is for the call center operatives so solve the customers problems. This aim is t...

A Quantitative Study of Airline Profitability and Fuel Hedging

paragraph helps the student provide an overview of the issue of fuel hedging. Hedging, as a generality, is a common investment tac...

The Airline Industry; Economic Analysis

This is a global phenomenon. This increase can be seen in terms of both freight and passengers. Here we can see a comparison in th...

Recruitment in the Airline Industry

need to have a great deal of specific knowledge (Bureau of Labor Statistics, 2007). Some pilots are recruited from the military fo...

Management Control Systems at Jazeera Airways

quality measures or controls"1. For companies operating in a competitive environment management control systems can be examined ...