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Essays 361 - 390

Moving the 49ers to Santa Clara

the industry. The San Francisco 49ers is popular across the country, and its local fans approach rabid devotion. The team ...

Fred Thompson and Philip Martin

ask what kind of access Martin is getting to the candidate for the significant contribution hes making. But even more troubling i...

Functions of Public Relations

functions for organizations in facilitating establishing and maintaining a positive public image, but it also functions for societ...

Marketing McBride

it was. The offices are not national and are located in regional areas, or there may only be a single office. This...

Benchmarketing; Coca Cola and Pepsi

since. The results were used in the media in different countries as well as road shows where the taste challenge would be held. Al...

Giuliani Campaign/Immigration

of the McCain-Kennedy bill that is currently being debated. Current status of political controversy concerning immigration Mr. G...

The Relevance of the Air Campaign During the Gulf War

was able to be waged. There are two things that differentiated the air campaign from other prior conflicts. One difference is that...

Advertising on YouTube

new supervisor is not substantial. Also, while missing an important meeting is not always grounds for dismissal, it is likely the ...

Barack Obama and the Rhetorical Skeleton

to be reducing altitude; since they were on combat patrol they assumed it was an attack (Schank 305). He finished by saying he tho...

Issues of Campaign Finance and Reform

the basis for the introduction of everything from print advertising to television advertising, that promote the candidates exposur...

The Bombing Campaign in World War II

success in World War II. While both had their strengths, both also had their weaknesses. It was the combined effort that finally...

Good Government Do Not Political Campaigns Make

on wooing only the most likely voters, and that group generally includes educated, white, fairly well off, middle aged people with...

Political Parties and How They Developed

This development, in fact, went hand-in-hand with the concept of democracy itself. Political parties emerged as important e...

Community Sport Promotion Supported

with each other. Certainly community sport cannot solve all of societys problems, but it is a proven route to enhancing com...

Luke Sullivan's Hey, Whipple, Squeeze This

and Congress members, and I think hed like to see his profession get some respect. (Sullivan, 2003). This is another reason for ...

Second World War's Kokoda Campaign in Papua, New Guinea

There were also conflicts between the Australian Imperial Force and the militia troops, who had hastily been drafted when it becam...

McDonald's and Current Marketing

visual media such as those forms listed above plus newspapers, magazines and MTV. The repetition reinforces the primary message, ...

Tesco and Marketing Communications Campaign Evaluation

at Morrisons look on the Tesco web site. This is a very plan and simple advertisement, indeed, at the beginning, if the...

Presidential Campaigns of 1932, 1952, and 1980 and Issues

Carter days. Most voters are cognizant of the economy. Two themes ran through the elections of 1932, 1952 and 1980: the economy an...

Messages and Themes of 1932, 1952, and 1980 US Presidential Elections

In four pages this paper examines how underdog candidates became very popular due to the themes and messages of their campaigns du...

Marketing Strategies of Apple Mac Computers

differently if they hope to recapture a greater market share in the PC market. CHAPTER 1: INTRODUCTION Apple Computer Inc. and M...

Nike Consumer Behavior

used to be an otherwise a forbidden zone in advertising. In the beginning, advertisers had not yet learned to manipulate the publ...

BMW International Marketing Case Study

products that also have their own brand, such as the Mini Coopers. There are many theories that emphasise different types...

Virgin Records, Richard Branson, and PR

then consider the manifestation of PR in the commercial world. With this background we can then apply the lessons to the examinati...

President George W. Bush and the American Economy

the job market and 1.3 million jobs have been created in 2004, thus far.4 The drawback is that a great many of these new jobs are ...

The European PHEC and the American DTC

advertising in the US Since the mid-1980s, the FDA has allowed DTC advertising in the US. Originally, a few DTC ads were allowed ...

News as Influenced by Journalists

include "the extent and nature of news editing, framing of news stories, news value, newsworthiness, watchdog journalism, and trus...

A John Kerry Presidential Campaign Assessment

speech. Of course, the American military involvement in Iraq remains a lightning rod of controversy and conflicting opinions. Al...

Election Campaign Communications and Ronald Reagan

the only person who could make him feel lonely "simply by leaving the room" (Bock, 2004). Her love for him in return was as clear ...

Degrading Business Ethics Balancing Human Welfare and Corporate Profitability

"special rewards". Berkley Wellness Letter. (1994, Jan). Saving Womens Lives (Reducing Deaths from Lung Cancer). The Univer...