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Essays 31 - 60

Marketing Plan for a New Product; Solar Powered Air Conditioning

due to environmental conditions, in other areas it may be desirable but not essential. Globally there has been seen an increase in...

Formation of a Marketing Strategy for a New Travel Product

The paper is the start of the formulation process to develop a marketing strategy for a new travel product. The product, aimed at...

Launching a New Product

the face of competition, if it is a niche market product it may be difficult to reach those who will be interested in marketing an...

BCG Analysis of Apple Inc.

growth. With this background a useful way of examining the company to understand its current position is with the use of a Boston...

Traditional vs Target Costing

during the product design phase. "In Japan, the purpose of the management accounting system is to influence the behavior of a man...

Marketing the iPod

the products? Again, executives began offering some answers. Jobs cut them off. The products SUCK! he roared" (Burrows, Grover and...

Promoting the Use of U.S. Tobacco in the International Market

international markets? Are countries doing anything (similar to what the U.S. did) to try to limit smoking and its hazardous probl...

Financial Analysis of Marriott International

changing as well as the growth there is also development with the use of technology, strategic alliances, increased marketing and ...

7 Questions on Project Management Answered

budgets, liaise with other teams and take part in management meetings and may also be included to a limited degree in recruitment ...

Krispy Kreme Doughnuts Case Analysis

into the 2000s, Krispy Kreme shifted from a wholesale bakery strategy to a "specialty retail strategy," emphasizing the "fresh, ho...

Vegetarian Dog Food and Marketing Approaches

The first target market may be the vegetarian owners, who want their pets to follow a similar diet. The dog food market is...

Research Project Design

models already studied, or other ideas that have been developed, can be applied to their own unique situation, primary research ha...

Marketing Audit Design

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

The Back End Structure of Amazon.com

After nine years of operation, Amazon finally has achieved some profitable quarters but still has not completed a single profitabl...

Film as Seen Through the Feminist Eye

Laura Mulveys book, Visual Pleasure and Narrative Cinema, states "Film reflects, reveals and even plays on the straight, socially ...

Questions Pertianing to Production

track of what the machinery is doing and can let the line employees know if something goes wrong. CAMs partner, Computer Integrate...

Product Life Cycle Marketing

the way that it is seen, this will need the launch campaign were there is the use of association marketing, making use of aspirati...

Logistics: Shipping the Product

to South Koreas place on the Index, it only needs to be aware that corruption could become a problem that the company will need to...

Law Enforcement and Communication Systems

also been tested with the P25 Trunked radio system from Cassidian (EADS) and Tait Radio Communications" ("Avtec," 2011). The syste...

Bringing the iPhone and the iPad to the Chinese Market

with the products, but with the association with a lifestyle brand, changes may need to continue to embrace this differentiation. ...

The Diminishing Importance of the iPod in Apples Product Portfolio

product has a cost of production that averages the same as the organization as a whole. Table 2 Extrapolated iPod contribution to...

Analysis of the iPod and Its Position

54,461 88,401 Turnover ratio 1.19 1.20 1.22 The return on investment may be calculated by taking the turnover and multiplying it ...

Most Effective Marketing Medium

actually eat. Nutellss marketing offered the solution. Sales would naturally decrease after this news was just released this month...

Design Collaborations of Charles and Ray Eames

the technique of molding plywood in compound curves evolved the two-piece plywood chair unveiled at The Museum of Modern Art in 19...

Mature Market Product Limits

In seven pages this essay considers a product's four stage life cycle in a discussion of company implementation strategies regardi...

Design, Perception and Human Engineering

In 10 pages the dashboard of an automobile is featured in a consideration that illustrates perception importance in product design...

Advanced Discussion on Perception and Human Engineering

In eighteen pages this paper discusses how the dashboard of an automobile can be further improved through speedometer display, rad...

The Sugar Free Product Line at Hershey

customer tasting panel. Customer satisfaction is a primary goal of Hersheys, and the companys claim that tasting panels have foun...

Case Study Analysis (Greener Pastures )

will not usually last more than eighteen months (Thompson, 1998). The advantage is not only in the fact that it is new, but in ...

Sports Related Products and Marketing Research

both ask customers what they want and then make efforts to supply those needs. Several have found that ignoring customers changin...