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Essays 181 - 210

Kim, Kim, and Lee's 'Modes of Foreign Market Entry by Korean SI Firms' Reviewed

An emerging market is "a country making an effort to change and improve its economy with the goal of raising its performance to th...

Case Study of Dad's Pet Care Company

Care, 2004). The product line has expanded from dog biscuits to a variety of different types of dog and cat foods (Dads Pet Care, ...

Cosmetics Marketing Case Study

the United States. In Canada, most manufacturers that use fragrances and scented products belong to national associations that est...

Marketing Plan Development

a high level of performance, but now hey need to finish developing the product and then sell it to their customers. There...

Market Research on Frigidaire's Front Loading Washing Machines

and 54. Determinant attributes are performance and fashion 5. Upscale white-collar couples between the ages of 25 and 34 and betwe...

A Case Study of The Frigidaire Company

deal less water and energy. Americans were not willing to tolerate the problems of these early machines and by 1994, nearly all ma...

Chippewa Cree and the 'Psychological Sense of Community'

in nine pages a community's psychological sense is the focus of this fictional research project on Montana's Chippewa Cree Rocky B...

SWOT Analysis JP Business Solutions

In a paper of eight pages, the writer looks at a marketing case study. A hypothetical marketing plan and SWOT analysis are develop...

Business in a Niche Market - The Competitive Advantages

loyalty in consumers. Therefore, finding a niche to fill is a great way for a business to not just survive, but to thrive....

The Changing Position of Gucci

may also be the potential for some vertical integration to add value. In addition to this the existing core competencies, such as ...

Controversial Marketing's Uses and Value

other aspect that will gain attention. The value may be questionable when negative publicity is received, or the individual...

Strategies for The Zune

had a dominant market share. The unit had been developed in order to be attractive ad compete head to head with the iPOd. Microsof...

Vodafone in Nigeria and Potential Market Entry Strategies

However, the entrance into the market is not as simple as this, with many different influencing factors. Porters Diamond m...

Case Study of the Stryker Corporation

were fiercely protected and licensed, but information shared with doctors. The trust levels were enhanced, which in turn created a...

Eastman Kodak and the Digital Imaging Market

that Kodak already have, despite being behind some fo the competition; they have the expert knowledge of photographic that has bee...

Proposal and Literature Review on UK Marketing of Low Cost Airlines

2005). However, the concentration is high, with 81.5% of the market going to only six companies, as well as British Airways these...

Singapore and the Marketing of Customer Relationship Management Marketing

argues that it is the share of the customer that is the measure of relationship marketing. Adrian Payne identified six markets ce...

Richgro and Creation of an International Market

doors which can act as the basis of a product range which can be expanded. In this paper we will focus on only one main product, t...

Strategy and Project Management Questions

The writer answers a set of questions concerning strategy, leadership and change utilising a fictitious case study. The first ques...

Marketing Hi-Tech Products and Services

to help them create more professional looking results. There is little that Casio can do to actively manage the migration path, ...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

Case Study on Mary Kay

earned on the sales made by other agents. There appears to be a high level of motivation on the part of new agents is to gain recr...

A Case Study in Social Responsibility and Environmentalism

with donations and membership falling, the organisation needed to gain publicity. The claim made against Shell was that they had ...

Case Study Colleges Cut Budgets

This essay focuses on a case study entitled, "The new normal: Senior student affairs officers speak out about budget cutting." The...

How and Why Marketing Is Important for Turk Heavy Transport

with Kotler. Tim Cohen (2007) defines marketing in very simplistic terms as "to find out what your customers want and then give ...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Lester Electronics Case

has contacted the board concerning the matter in order to arrange a telephone conference to assess the issues. The offer that has ...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

How Apple Has Marketed the iPod

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

Operations Management Questions

the development of the product or service, this may include potential suppliers, and the validation of requirement material s and ...