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Essays 181 - 210

Gap Inc. Case Study

in clothes prices as the multi-fibre agreement came to end, which has aided companies such as Wal-Mart looking for low cost suppli...

Product Expansion and Market Penetration for Coca-Cola

manufacture, distribution and also the marketing of non alcoholic carbonated and non-carbonated drink both finished drinks and als...

Car Rental Business

the company access to the local market and the passion near the Ferry Dock will also give local exposure to passing trade....

Swatch New Marketing Strategy Development

the Phil Collins special edition and the James Bond special addition will attract fans of these to areas in addition to the usual ...

Review of Two Marketing Articles on Branding

and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...

Cattle Market and Marketing

that requires the largest amount of time spent with them. However, if we look at the way the marketing is taking place, with the v...

A Product to Aid with the Cessation of Smoking for Greece and Namibia

looking at the distribution strategy and the financial projections. 2. Product Description The new product is a product combine...

Developing a Communication Plan for Jack B Nimble

plan. The initial target audience are the senior management of the company who will need to approve the plan and ensure that suf...

Corporate and Product Brands

branding and the way they are perceived it can become difficult to tell the difference between the two types of branding; both cre...

Influences in the Development of a Marketing Campaign

The writer looks at the scenario of a new health and fitness club that is looking at opening in the UK. The writer looks at differ...

Examining Lothian Distillers Ltd

The paper is based on a case supplied by the student, is fictitious company has just been acquired by a larger food manufacturer a...

Marketing Primo

The writer undertakes an analysis of the new car market in United Kingdom, with the aim of developing a marketing strategy for a f...

The Strategic Approach of the Shakkti Project

customer to buy them, and diversification, which is often referred to as the suicide strategy in this matrix, looks to the develop...

Corporate Culture in International Expansion

into the existing culture (Schein, 1992). Next is socialisation through an induction process, this is where the corpreate culture ...

Comparing Business Environments in lesser and Higher Developed Counties

The business conditions in lesser developing countries tend to reflect the level of development and the available resources. This...

Assessment of JetBlue

The writer looks at the airline industry in 2007/8, and assessed the main drivers and success factors. JetBlue is assessed using ...

The Strategies and Competitive Environment of Google

The writer examines Google Inc., looking at the strategies found at business and organizational level. The writer then considers t...

Determining A Future Strategy for Skype

while it competes with a number of firms, in the fastest growing market; the mobile apps market, Skype has become the dominant pla...

Working Capital Management

The writer examines what is meant by the term capital management and why it is important for the financial management of a firm. T...

HRM Project; Solving A Firms’ HRM Problem

paper will start by looking at a problem in a manufacturing company and consider the way that the problems may be overcome. The pa...

Aimes Electrical and Supply Case Study

where the firm operates it has an 8% share of the market and seeks to differentiate itself with the level of customer service prov...

Starbucks; From Humble Origins to Global Phenomena

can be examined. 2. History The first coffee shop was opened in Pike Place Market in Seattle, however, as with many...

Hutchison Whampoa Limited; Operations, Potential Expansion and Marketing Challenges

include any ship of the UKs largest port; the Port of Felixstowe, as well as Harwich International, Thamesport and a major interes...

Black and Decker and the Use of Leading Indicators

This 3 page paper looks at what economic indicators may be useful for Black and Decker and discusses what they might mean for the ...

Business Process Re-engineering - Implementing a New ICT System

how ICT could be introduced with a new system that will change the process in an organization and the way the processes and models...

Hewlett Packard; Analysis and Strategic Plan

This 25 page paper looks at Hewlett Packard and its history, including the merger with Compaq, assesses the current position and t...

Leadership and its' Impact on Organizational Performance

the difference leadership could have on performance, or is there a different influence? The concept of good leadership being refl...

Where did Starbucks Go Wrong?

recent press release he stated that he had a vision 25 years ago, that "that a store can offer a welcoming experience for customer...

Friedman and Corporate Social Responsibility

standards is not specified and therefore, one must assume that the moral demands which are made by society or more important than ...

The Performance of Yahoo! 2007 - 2008

by January 2008 this had reduced to 19%. Bu feburary there was an even bigger falls as Yahoo! market share fell to 17.6%, they ar...