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argues that it is the share of the customer that is the measure of relationship marketing. Adrian Payne identified six markets ce...

2005). However, the concentration is high, with 81.5% of the market going to only six companies, as well as British Airways these...

France (www.pepsi.tm.fr) falls somewhere between the two, with several frames of text included on a page that also includes "Pepsi...

When we consider the range of stakeholders some can be seen more direct than others. Stakeholders are those who have an interest i...

The writer presents a paper in two parts, the first looks at the potential restraints for strategizing which uses only conventiona...

that of India, where the majority of the population is vegetarian. The examination will highlight the need to deeply understand th...

appreciate highly differentiated high-quality gourmet food. This may be seen as a niche market, making a mass-market strategy, suc...

Before considering an country as a potential destination for investment it is necessary not only to look at the markets and the ex...

successful in reducing the number of burglaries that are taking place in the area. 3. Background A number of research articles t...

has done so. Its Wii console, for example, was developed specifically to attract non-gamers (typically young males). In fact, it c...

this instance, it seems that the Chinese do respond to advertising, but it must be done in a certain way. While authors maintain t...

the last century. Singer had presence in nearly every corner of the world, including some highly remote regions of Africa. ...

be benefiting from increased stability, in the last decade with the government appears to have reduced inflation and placed this u...

the tourism industry was set to grow at 10% per annum. The group already has some significant interests in this sector; as such it...

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Most system will see the installation of flat cells in existing roofs, but they are being increasing installed in new builds with ...

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

itself by eschewing the discrete advertising direction of other womens undergarment manufacturers of the type, embracing the more ...

Delta and Ted by United Airlines, both of which are now defunct (Maynard, 2008). In 2002 the airline flew its 5 millionth customer...

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

looking at the distribution strategy and the financial projections. 2. Product Description The new product is a product combine...

determine whether or not their business model is suitable for a particular area or region. 2. The Company Prestige Property (PP...

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

for increasing demand for lobsters in a region of the country hard hit by economic decline (Calendar Islands, 2010). The Problem...

of disposable income will constraint the spending that can take place, especially on luxury or non essential items (Nellis and Par...

internal organization and relationship with employees has been a key part of delivering the service, which has included a number o...

customer to buy them, and diversification, which is often referred to as the suicide strategy in this matrix, looks to the develop...

within the market where there are individuals that are also demanding environmentally sound products and are prepared to pay a pre...