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In a paper of five pages, the author reflects on the use of Brita filters in third world countries. The author reflects on a mark...

two markets, focusing on the stock and bond markets the similarities and differences can be explored and the considered in terms o...

where newspaper advertising and strategic planning had higher means. Therefore, although useful, the study was limited as it does ...

The writer presents a paper in two parts, the first looks at the potential restraints for strategizing which uses only conventiona...

that of India, where the majority of the population is vegetarian. The examination will highlight the need to deeply understand th...

long time that it is not a product that sells, but a perception. The consumer does not buy the goods, but the benefits the goods b...

in Distribution. European Journal of Marketing, 23 (2), p. 123- 129. Authors define and address the concept of "channel cheati...

this product, inasmuch as many different types of people call America their home, which means there are myriad directions for cons...

based on the sale of chicken flavour with Peri Peri chicken, this is chicken that have been marinated in the Mozambican-Portuguese...

has done so. Its Wii console, for example, was developed specifically to attract non-gamers (typically young males). In fact, it c...

be benefiting from increased stability, in the last decade with the government appears to have reduced inflation and placed this u...

appreciate highly differentiated high-quality gourmet food. This may be seen as a niche market, making a mass-market strategy, suc...

this instance, it seems that the Chinese do respond to advertising, but it must be done in a certain way. While authors maintain t...

Before considering an country as a potential destination for investment it is necessary not only to look at the markets and the ex...

This paper presents a case study about a brewery that wants to introduce a non-alcoholic beer to the market and uses the 4Ps metho...

The writer looks at the scenario of a new health and fitness club that is looking at opening in the UK. The writer looks at differ...

market being forward-looking and technologically able. The question is how can this marketing be undertaken in a more strategic m...

there appears to be a good fit, with the partners bringing their own areas of expertise and resources so that the post merger firm...

opens up opportunities and challenges for commerce requires the input and support from a number of different professionals that ca...

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

closest competitor. This indicates that there are some levels of differentiation which may be able to come on a premium due to the...

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

determine whether or not their business model is suitable for a particular area or region. 2. The Company Prestige Property (PP...

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

technological development and procurement (Porter, 1985). These support activities may relate to more than only one section of the...

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

a general use function in determining broad measurements of accurate self-awareness in regards to both physical and mental health....

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...