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own brand colas, at the same, or a similar price to Coca Cola, which is aimed at supporting the idea that this is a premium produc...

This paper presents a case study about a brewery that wants to introduce a non-alcoholic beer to the market and uses the 4Ps metho...

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

during the product design phase. "In Japan, the purpose of the management accounting system is to influence the behavior of a man...

technically a Constitutional monarchy of Queen Elizabeth II as the head of state, the current head of government is Prime Minister...

an ingrained attitude and behavior among Americans but in many other cultures, there is a far greater emphasis on collaboration an...

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

annual reports for 1997, 1998 and 1999 it is stated that the company is not satisfied with the level of sales and wants to increas...

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

In eleven pages this report discusses an airfreight business in a consideration of how a plan for strategic marketing can be devel...

In eight pages this paper considers the lack of Internet organization in this analysis that examines the importanceof developing a...

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

In five pages this paper considers the example of Brussels in a case study of how to develop a city marketing plan with various re...

is useful in terms of the models, but it does not provide up to date information regarding the demands and patterns of demand as w...

campaign has been focused, even during the global recession when international tourism tends to stagnate or decline. For example, ...

This paper consists of seven pages presents a marketing plan for a new independent consulting business. Six sources are cited in ...

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

gained in the different areas (Douglas and Wind 1987). When considered in this context there do appear to be arguments in favour o...

In six pages this paper examines what information is required to develop a Dell marketing plan and how a strategy can result from ...

red geraniums with yellow leaves. This is an entirely new marketing concept and one that will be introduced to the public using t...

vice president of marketing may know a great deal about selling, because he had been promoted up from the sales route for example,...

for example film merchandising may have a lifecycle as short as ninety days, whereas the motor vehicle has a life cycle that is mo...

health care industry continues to writhe through its evolution away from the structure in which it has operated for more than a ha...

question) further. Identify the organizational buyers and consumers As we said in the last section, we need to be careful ...

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

younger you." Guiding Principles * A New Youth will maintain "solid business plans and practices." * Results must be measured and ...

This 3 page paper gives an overview of the company Cisco. This paper includes a discussion of how social media can be used to keep...

Logitech need to develop a new strategy to support further growth as a result of changes in the IT market. The paper examines the ...

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...