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Philip Morris' Marketing of Marlboro Cigarettes

to car companies. Marketing Activities The images of the Marlboro man were for so long the focus of the campaigns, with the i...

Business Studies Concepts

The three concepts chosen here are Coases Theorem, Porters Five Forces models and the related idea of competitive advantage and fi...

Settlement Certificates Accounting

In a paper consisting of five pages and with the assistance of general accounting principles a case involving certificates issued ...

Pfizer Case Study

required for the care of feed cattle, it does not possess the marketing knowledge necessary to win over a lukewarm consumer base. ...

Harvard Business School Case Study on the Rohm and Haas Chemical Company

One main product introduced by Rohm and Haas was known as the biocide Kathon886 MW (K886), a liquid that was a primary maintenance...

A Comparative Analysis of My Name is Asher Lev and I Know Why the Caged Bird Sings

an "observant Jew," which means that he is at odds with his own culture because "observant Jews do not paint at all" (Potok 3). H...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Singapore Advertising

of services available. Peoples lives are busier; marketers become increasingly creative in gaining consumers attention to their a...

Overview of the W.L. Gore Co.

In eight pages this company overview includes its organization's lattice structure and its products. Eight sources are cited in t...

A Case Study on Project Management

Way Forward i. Consider Pam Halls existing training ii. Increase communication skills iii. Increase self control iv. Improve inter...

Employee Discounts and Their Effects

In six pages discounting services and products for employees are examined in terms of the types of businesses who benefit from the...

Per Person GDP Growth

In eight pages this paper focuses on Australia in a consideration of the ecnomic indicator known as Gross Domestic Product and dis...

1989 to 1999 UK Exports and Economic Growth Connection

In ten pages this paper examines this decade in a consideration of the connection between the export market in the United Kingdom ...

Mach III of Gillette

In fifteen pages this paper discusses the development, marketing and launching of Gillette's Mach 3 razor and blade products with ...

Advertising and its Impact

In five pages this paper discusses how advertising is less about product marketing than it is about making a psychosocial impact. ...

The Depression of the 1930s and Black American Artists

noted that in historic cultures that functional objects, often had a decorative component. The works of these artists f...

Systems of Database Management

In five pages database management systems are examined in a discussion of Oracle and the Oracle8I series with data automation, pro...

Number 1 Nokia in Telecommunications

In ten pages this paper discusses the cellular phone market and considers Nokia's amazing success and how competitors can maintain...

United Colors of Benetton Ethic Uses of Death Row Criminals

very harmful and offensive to many people. It is essentially very inappropriate and is best left to a different forum. The value c...

Odwalla Incorporated and PR Dilemma

In four pages this paper examines the problem of e.coli bacteria found in Odwalla apple juice products from a public relations per...

Elements of Price Competition

upper hand when it comes to stabilizing the job market. This, according to Samuelson, is what has been primarily responsible for ...

Life and Times of John D. Rockefeller

In 5 pages this paper examines John D. Rockefeller's amazing life and how he was very much a product of his times. There are 2 so...

Import and Export Company and International Trade

In ten pages this paper discusses international trade in a consideration of tariffs and product cost deliveries as they related to...

Evolution of Internet Marketing

or services. Throwing advertisements at every place a space exists no longer is seen to be the path of the wise....

Southern California Trucking Business Proposal

federal JTPA program. Through cooperation with California Department of Corrections, the So-Cal Trucking-Ed program will be able ...

U.S. Current Statistics

Full time.............................| 91,868 Part time.............................|...

Demand and Elasticity

In five pages the elasticity of demand concept is examined with the argument presented that entrepreneurs consider it important be...

Upward Sloping Demand Curves and Circumstance

This research report examines how prices may increase on products due to demand. This carefully researched paper relies on Veblen ...

Authentication Practices on the Internet

Authentication is an extremely important concept in security as many critical security services are dependent on the ability to ma...

Medical Services' Supply and Demand

In six pages physicians and medical services are examined in terms of their classification as inelastic products and the effects o...