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Essays 301 - 330

Coke, Pepsi, and the Beverage Wars

attention of the customer. While one uses nostalgia, one uses the most contemporary icons. One is blue and one is red. One is t...

Definition and Origins of Relationship Marketing

In five pages this paper discusses relationship marketing in terms of definition, origins, and differences from other marketing ap...

Restaurant Industry and Digital Marketing

In five pages digital marketing is examined as it pertains to the restaurant industry and the need to maintain presence through ex...

The Effectiveness of Periodical and Television Advertising Evaluated

to report (Tellis and Weiss 20. That study, which was conducted by Kanetkar, et al, found no main effect, but instead an inverse r...

Number 1 Nokia in Telecommunications

In ten pages this paper discusses the cellular phone market and considers Nokia's amazing success and how competitors can maintain...

Marketing and Management Across Cultures

epistemologies and moralities (Westwood, 2001, 242). Epistemology There are several ways to define epistemology, bu...

Meeting Demands by Changing Manufacturing Plants

(Rink, Roden and Fox, 1999). Even when sales begin leveling off or decreasing, the company still has alternative strategies they ...

Environmental Issues and the Coca Cola Company

conducting assessments of our environmental performance and taking action toward continuous improvement in all that we do (Anonymo...

Strong Brands Constructed Through Marketing Communications

much as a tell model, with advertising undertaking one way communication to tell the consumers of the benefits of their product. T...

Penske and Database Use

meeting their changing needs, Levitt (1986) argues that the future of the railroad industry could have been much different. It, a...

Overview of Customer Relationship Management

the final consumer has led businesses to recognize that value contributions, from internal and external organizational members in ...

Direct Method Conversion of a Cash Statement

2003). What is needed is * "All cash collected from customers, either through cash sales or through collections of accounts recei...

Dave's Carpet and Upholstery Cleaning Internship

hiring process. However, this need never arose. Some of my quantifiable tasks were to observe and work with employee issue...

Customer Relationship Management Strategy and eCommerce

reading. The white alone is easier to read, but with a list of goods all in block capitals, this is also more difficult to read th...

Literature Review on Management of Electronic Commerce Customer Relationships

personal computer was gaining popularity, but was nowhere near what it is today. In discussing anything related to e-commerce, one...

Technology of Customer Relationship Management

In twenty eight pages the technology of CRM is examined in terms of systems' technical proficiency and software. Ninety two sourc...

Literature Review of Customer Relationship Management

of increasing the value for shareholders. In most cases it was to increase customer satisfaction and overall service, as well as m...

Direct and Indirect Foreign Investment Advantages and Disadvantages

DFI. This is where there is an investment made directly in a country by a foreign government, company or other organisation. By di...

Customer Services and the Computer's Impact

In five pages this paper discusses how customer relationship management has been affected by the Internet and computers. Five sou...

Technical Management in 4 Essays

In 4 essays consisting of 5 pages each or twenty pages overall technical management topics such as managing relationships, managin...

Interpersonal Family Relationships of Courtship, Marriage, Parenting and How They Develop

In six pages this paper considers these basic interpersonal relationships along with the increasing importance of stepparenting wi...

Effects of Downsizing

In five pages effects of downsizing on the company as well as its customer relationships are examined. Twenty sources are cited i...

Film Adaptations of Rome and Juliet/1968 and 1996

This research paper compares and contrasts the 1968 adaptation of Romeo and Juliet directed by Frano Zeffirelli and the 1996 vers...

Five Stages of Customer Relationship Development

stage for months. The second stage is the early stage, is where some purchasing is taking place in the experience of the relatio...

Pulp Fiction and Citizen Kane, Use of Sound

of sound in film can be understood by watching a scene from a film without the sound track. With no sound, the images, no matter h...

The Value of Customer Relationship Management for Web Based Retail Operations

and has only a few stores, but has found that the online retailing environment offers a large potential due to the lack of geograp...

The Concept of Fiduciary Duties with Specific Consideration of Contractual Relationships

to regulate relationships that should be based on reasonable trust, with this being necessary for social and economic purposes. ...

The Potential of CRM to Improve Satisfaction in a Church Congregation

overcome. 1. Introduction Marketing and ensuring customer/stakeholder satisfaction in non-profit making organisations can be v...

Self-Directed Andragogy

In a paper of seven pages, the writer looks at self-directed learning theories. Behaviorism and humanism are used to build a self-...

Wholesale Insurance and Relationship Building

fill an interim customer role. Customer value is defined as the value that a company can gain from customers over time. Th...