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Should AirAsia Adopt an M-Commerce Strategy?

the ability to assess the potential of m-commerce as a part of the strategies used by AirAsia. 2. E-commerce and m-commerce 2.1 ...

Strategy for Coca-Cola

effect, more than a half million jobs continue to disappear each month. Further, it seems that most consumers are not looking ahe...

PRICING STRATEGIES AND THE SEGWAY

From the start, the Segway was geared toward the pedestrian. But problems happened almost immediately, including a voluntary recal...

THE SEPARATION OF STRATEGY AND BUSINESS OPERATIONS

Discusses the disconnect between business operations and organizational strategy, why it occurs, and what can be done to rectify i...

Tourism Communication Strategies

order to create appeal. Tourism may be a growing industry, but it is one that is made up almost entirely of discretionary...

The Underlying Strategies and Change at Peters and Browne

of driving forces present, one of the main forces was the change of ownership and the movement of Graham Laitt, this helped t infl...

THE STRATEGY OF JET AIRWAYS

(Caswell, 2008). Jet Airways has also been working on flying direct to various international destinations, though the recent econo...

Issues in implementing Information System Strategies

Before the last vote took place there was an intervention where the voters were asked to think about the consequences of the actio...

The International Position and Strategy of Unilever

way that the firm markets itself and deals with competition. * Assess marketing strategies of the firm. 1.2 Justification for the...

Strategies and Tools for Increasing Innovation in a Firm

with the knowledge of where it wants to be, the way it wants to compete and the way that the objectives will be reached. However, ...

The Strategies of Ryanair

value for passengers with low process, a model that had been successfully developed by Southwest in the US. The costs are kept as...

HRM Strategies to Aid International Expansion

interaction between employees and the employment relationship and expectations within the market. When a firm enters a new...

The Performance and Strategy of McDonalds Indian Operations

2009). Other competitors in the area include Pizza Hut, Jumbo King, Dominoes Pizza, Subway and Narulas. Baskin Robins may also b...

End State Vision and Strategy for Best Snacks

be paid to the relevant areas by the management of each division and enhance profits (Mintzberg et al, 2008) The second alterativ...

Branding as a Strategy to Support High Prices

company Owens-Corning Fiberglas Corp (Zielaznicki, 2001). Aaker and Lane (1990), sees a brand as a mental box, which can be desc...

Business Strategies for Difficult Trading Conditions

actively add value to the product/service being produced (Porter, 1985). The reduction of cost should not be achieved at the cost ...

Is Diversification a Good Strategy?

add value to the supply chain, from which the firm may benefit (Thompson, 2007). If there are under utilised resources there may a...

Analysis of Al Qaeda's Strategy And Organization

extent to which terrorists act of their own accord is both grand and far-reaching; that their non-state status creates an even gre...

Decisions, Strategy and Leadership

but only in "parts." The authors relate the story of a favorite illustration of inventor Buckminster Fuller who would hold up his...

Strategy and Competitive Advantage at HP

2006, "PC sales in the US advanced just 2.6%. But in China they jumped 21%, to 23 million" (p. 42). If growth in China continues...

Strategy for Emirates Airline

as a top airline due to its geography and technology with the only factors hampering its further growth and global impact being ca...

The Gulf War: Strategy and Operations

plan the air campaign ("Chapter VI-The Air Campaign," 2007). The air campaign was something exciting as it was a relatively new st...

HR Strategies

be left holding the bag for more than another but rather the entire team must be equally weighted so as the extra load is even dis...

eBay; Business and Strategy

for ways of attracting and keeping customers as more companies are setting up competing sites, for example Amazon marketplace has ...

Strategy for Oliver's Market

the addition of a small warehouse in 2004 and remodeling of the original Cotati store in 2005. Also in 2005, Olivers Market was n...

The Fields of Friendly Strife: The Military Strategy of General Robin Olds

MacArthur obviously recognized that the teamwork that is critical on the football field is just as critical in military strategy. ...

Strategy Assignments

by 2010 (About Healthy People, n.d.). It has survived four presidents and several changes in congressional leadership based on pa...

Four Seasons' Environment and Strategy

has no legal obligation to make its financial records public. Heinrich (2007), however, lists the companys one-year total return ...

A Strategy for Candidate John Edwards to Win Nevada

to Hillary Clinton ("American Research Group," 2007). The margin is wide. This is not a close second and further, Edwards shares t...

E-sourcing Strategy at Sun Microsystems

bidding system. Part of the art of establishing prices for customers lies in accurately forecasting future need, and the dynamic ...