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Essays 1981 - 2001

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Knowledge Management Implementation; Two Cases

defines knowledge management as; "the process through which organizations generate value from their intellectual and knowledge-ba...

Operations Management; Singapore Airlines Cabin Crew

provide this source of differentiation. The theory of job design has been in place for many years, according to this concept emplo...

Ethical Issues and the Responsibility of Marketers; Marketing Tobacco, Alcohol and Financial Services

their goods, and while the UK may have controls, many other countries, especially developing countries, do not have those controls...

Consumer Purchasing Decision Making

buy what theyve always purchased (Postrel, 2009). A consumer cannot even buy a simple chocolate bar anymore nor can they just go b...

NEW ORLEANS AND THE WIFI CONTROVERSY

which telephones were out, and it was difficult to get signals and information around the city. But the question here is, ...

Newborn Ltd

any competitive advantage is that you to stop. It appears that Newborn Ltd has a fairly strong business model, and have a p...

Marketing the iPod

the products? Again, executives began offering some answers. Jobs cut them off. The products SUCK! he roared" (Burrows, Grover and...

National Service: A Requirement for Citizens?

that they cant be both universal and voluntary. If everybody has to do it, then its not voluntary, is it?"2 And, if such a service...

TURNING POINT DRUG REHAB AND SOLUTION DESIGN

How Use Will Help System Analysis and Design Process As mentioned in the previous paper, use cases are ideal for determini...

TQM - Boeing, Starbucks, Libraries

was involved, including hundreds of suppliers and continued improvement in managing a diverse workforce; finding and using the bes...

The Importance of Combat Support and Combat Support Services in the Army

combatant soldiers. A combat soldiers livelihood and health is attached to training (Meyer, 1990). The way that he is trained wil...

USE CASE FORMATS FOR WEB DESIGN AND INTERNET-BASED ADVERTISING

A use case, in its most basic form, involves a sequence of actions offering something as a measurable value (Ambler, 2006). In the...

Affirmative Action, Public Service and Kirsten Gillibrand

with "quotas, set-asides, and preferential treatment" given to minorities and women at the "expense of white males" (Affirmative a...

iTunes Marketing

and would not consider using any other site other than iTunes due to the high level of brand loyalty. Sarah is in...

Affirmative Action, Public Service, and the Appointment of Kirsten Gillibrand

action is synonymous with "quotas, set-asides, and preferential treatment" given to minorities and women at the "expense of white ...

Pitching a Consultancy Firm

which understands the company and its products. Many areas within a company have the potential to benefit from external knowledge...

Marketing EMI Music in the Digital Age

that will remain the same, the firm needs to music to sell that is attractive to the market. This is an area where EMI have a prov...

Deere & Company And Caterpillar Company

expanded across the United States and across the globe over the centuries and decades. Caterpillars last fiscal years (2007) sales...

Preventing Burnout in Human Services

will be more fully explored below, it is critical that Patricias boss recognize that he is an important part of Patricias social s...

TECHNOLOGY, CUSTOMERS AND THE EXAMPLE OF VOLVO

to paying customers. If paying customers are put off by an employees attitude (due to his/her frustration), its a sure bet the cus...