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B2B and B2C Marketing: Similarities and Differences

supposed to be given good information, but when it comes to B to B, there are things that the business owners are expected to know...

Dell; Pre 1999 Problem

annual reports for 1997, 1998 and 1999 it is stated that the company is not satisfied with the level of sales and wants to increas...

Marketing Triumph Motorcycles

about 75 percent of the films that prominently feature a motorcycle, it is a Triumph they see on the screen. For decades, T...

Marketing Proposal for an Innovative Coffee Mug

A new type of coffee mug has been designed, as well as insulating the drink, it has additional components which can help heat or ...

Shifting Vietnam to a Global Economy

The writer discusses the way in which Vietnam is transforming into a free market economy despite the fact that it is a Communist n...

Sources of Opportunities and Their Implications on New Product Performance in the Emerging Internet Connectivity Market Methods' Critique

are formed, the firm will achieve better new product performance in the subsequent year" (Soh, 2000; p. 16); 4.. "The impact o...

The Nokia XpressMusic; Competing with iPhone

Coates (1985) looked at the idea of an environmental scan more detail, and identified four goals; the first is the detection of m...

Product Development at Aqua Glass

in the mainstream market. Likely customers for the new product include: * Homeowners whose budgets do not extend to separate tubs...

Mortgage Market Research

"that a decline in housing wealth dampens consumer spending at least twice as much as a same-sized loss in the stock market" (Coy ...

Marketing Questions

et al, 2001). However, it is also possible that a researcher may have reservations regarding undertaking research this manner, as ...

Critique of the Methods Featured in Sources of Opportunities and Their Implications on New Product Performance in the Emerging Internet Connectivity Market

product performance in the subsequent year" (Soh, 2000; p. 16); 3. "As a firm increases the number of partners with whom repeated ...

About Internet Businesses

and not so very long ago, considered something new and vaguely menacing; people didnt understand it and were reluctant to use it. ...

Letter Writing: Untouched By Technology

to bridge great distances, and economy...The downside is more subtle--it includes the positive turned inside out:...informality an...

Internet Trends and Web Design

time they need to update. This means that the website must give the company the ability to "add/remove/edit pages"; update page co...

Product Placement

prove equally beneficial to businesses? Turcotte (1995) argues that it does and lists a variety of reasons. First of all, produc...

Internet Censorship In Schools

sessions. Some schools provided access only while in class with the instructor in complete control, others gave students what mig...

Project Management - Case Internet Broker 2

and tested. 5. Web pages designed, developed and fully tested. 6. Market data feed in place and integrated with the system. 7. Sta...

Internet Information on Cardiovascular Drugs

of heart-related problems. This paper uses Internet sites, specifically WebMD and Medscape to find information on these drugs. Di...

The Internet and Free Information

entity but rather by tens of millions of entities, entities that are located all over the world. As the name would suggest, the I...

Internet Information about Psychiatric Drugs

(Boyles). Moncrieff argues that there is no "real evidence" that the drugs are effective: "We have been treating all comers with a...

Cyberbullying and Internet Privacy

Tyler Clementi. Clementi of course is the Rutgers University student who recently committed suicide because he was taunted. Clemen...

Considerations for Setting up a Distance Learning Internet Business

common perception is based on the rational model of decision making. This is one of the earliest and sometimes referred to as the ...

The Development of Social Networking Through the Internet

as it created an integrated approach as well as lead to the use of uniform protocols. It is not until 1997, after the web has be...

Analysis of the Yahoo Internet Corporation

Internet today has become a viable part of the lives of millions of people. Every day, in some part of the world, millions of peo...

India's Internet Services Industry

cyber cafes, the number of users then approaches two million (Budelman, 2001). While two million people might seem impressive, com...

Developments in Voice Over Internet Protocol

focus on VOIP for enterprise systems. VOIP can offer significant benefits to the organization using that approach to communicatio...

Democracy Threatened by Internet Voting

to push one button but their finger made its way to another, or perhaps the computer will crash in the middle of a vote five minut...

Internet Education, Recruitment, and Online Strategies

to advertise on this scale. The use of technology is also a easier way to receive applications though e mail. We need to recog...

National Identity and Internet Media Outlets

previously amicable. Still others contend that despite all its past and present global eruptions, nationalism has not been a sign...

Nursing Diabetes Patient Education Internet Websites

on diabetes into categories and addresses these topics on separate web pages, as does the first site. The homepage explains that t...